The insanely popular Katy DeGroot is better known as Lustrelux or just plain old Katy. She is a digital creator and fashion and beauty influencer with an enormous online audience. Across Instagram, YouTube, TikTok, and Twitter, she has more than 6 million fans, followers, and subscribers. She is also the founder of the exclusive Thirty Years women’s clothing brand.

DeGroot is a native of California. She launched her YouTube channel in 2014 as a place for “all things beauty”. In less than a decade, her content has been watched more than 167 million times, with the most popular videos being easy tutorials on how to get the perfect ponytail and beach wave hair. She also vlogs about her clothes shopping and her makeup routine, offering her millions of fans a chance to imitate her look for themselves. Her Instagram page has surpassed even that success, and every new picture that pops up in her grid is guaranteed to get tens of thousands of likes very quickly.

Like many fashion influencers, DeGroot has set up her own clothing brand. Unlike many fashion influencers, however, Thirty Years has become a genuine success, with more than 145,000 fans following its Instagram page.