Marissa Afton

Marissa Afton co-authored ‘Compassionate Leadership: How to Do Hard Things in a Human Way,’ published by Harvard Business Review in 2022, solidifying her status as a preeminent authority in organizational transformation. Her earlier contributions include ‘The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results,’ also released by Harvard Business Review in 2018. As a Partner and Head of Global Accounts at Potential Project, Ms. Afton is instrumental in guiding Fortune 100 companies, developing and implementing evidence-based strategies that cultivate cultural excellence, drive superior performance, and foster resilient, innovative organizations on a global scale.

Through her ongoing leadership at Potential Project and her influential thought leadership, she continues to shape the discourse around modern organizational design and leadership. She is actively engaged in empowering global organizations to build sustainable, high-performing cultures that thrive amidst complexity, positioning her as an indispensable resource for leaders navigating contemporary business challenges.