Melvin Louis has transitioned from an aspiring dancer to a celebrated choreographer and social media influencer, known for his unique dance style and engaging online presence.
DeVANS forayed into the non-alcoholic segment by launching Godfather Soda, teaming up with Melvin Louis for the campaign.
Levi's collaborated with dancers Shakti, Mukti Mohan, and Melvin Louis in India to amplify the latest version of their campaign.
As the Official Partner for the Indian Premier League (IPL) 2019, Tasty Treat engaged celebrity choreographer Melvin Louis to create dance steps for the 'Tasty Treat Army' campaign.
Melvin Louis partnered with Catapult 2025 for an event in Bangkok, described as full of "magic ✨ All smiles and laughs everywhere!".
Melvin Louis began his dance journey without formal training, driven by an innate passion for movement. Early in his career, he participated in the reality TV show Dance India Dance (DID) in 2009, although he was eliminated during the mega auditions. Undeterred, Louis, who initially harbored ambitions of becoming a basketball player and even worked as an investment banker, channeled his energy into developing his distinct dance style.
In 2006, Melvin Louis launched his YouTube channel, a platform that would become instrumental in his rise. He consistently uploaded dance videos, showcasing his choreography to popular music and sharing vlogs, which helped him build a substantial online following. This dedication led to significant recognition, and by late 2018, his work captured wider attention when figures like Amitabh Bachchan and Anand Mahindra shared his dance video featuring Harleen Sethi to the song “Lamberghini” on social media.
His career progression continued with appearances in media and judging roles. In 2019, he featured in Emiway Bantai’s song “Bajo” and an episode of the TVF series “The Royal Palate.” That same year, Louis was invited to judge the Indian Dance Fest, one of Europe’s largest Bollywood dance competitions. He also became a TEDx speaker, engaging with colleges to motivate students to leverage their skills for content creation, further solidifying his influence beyond dance.
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