Michael Weist

Michael Weist, born on July 25, 1996, in Nashville, Tennessee, began his career at a young age, showcasing an early entrepreneurial spirit. By 16, he was a DJ, working with Grammy Award-winning artists like Kings of Leon. At 17, he founded Good Times Entertainment, a talent management company focused on digital content creators. This company quickly gained recognition for its innovative approach to managing online personalities and helped establish Weist’s influence in the evolving social media landscape. In 2014, he also launched SwerV Records, a record label aimed at promoting music by social media influencers, which achieved notable success with artists such as Larray.

Weist’s career progressed with the organization of TanaCon in 2018, a large-scale convention for YouTubers. While the event faced challenges and was ultimately canceled, it brought significant media attention and highlighted the complexities of managing live events in the digital influencer space. Following Good Times Entertainment, Weist founded Juice Krate Media Group in 2019, where he served as president and CEO. This company specialized in influencer management, monetization, and branding, offering services like merchandise and event planning. Under Juice Krate, he further shaped the careers of numerous digital content creators.

His work has involved collaborations with major brands including Nike, Coca-Cola, Universal Studios, Burger King, Tommy Hilfiger, and Focus Features. Weist is a recognized media partner for platforms like Facebook, Twitter, and TikTok, and has been involved in campaigns such as the #KindComments initiative with Instagram. His documentary, “Jawline” (2019), which chronicled aspects of his work, premiered on Hulu after receiving awards at the Sundance Film Festival and BAM Cinema Fest. Weist is also a voting member of The Recording Academy, underscoring his deep involvement in the entertainment industry.