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Japan Miho Nonaka, a Japanese competition climber, transitioned from an early focus on lead climbing to becoming a dominant force in bouldering, culminating in an Olympic silver medal.
Nonaka Miho has partnered with Coca-Cola, among other non-climbing brands.
Nonaka Miho has partnered with Beats by Dre, confirmed through her Instagram profile.
Miho Nonaka has a significant partnership with Adidas, including being featured in campaigns like Adidas Terrex and collaborations with HYKE. Adidas has also published articles about her Olympic journey and overcoming injuries. She is recognized as a crossover athlete who transcends her sport's boundaries.
Mitsui Fudosan supports the popularization of sport climbing through climbing wall facilities at LaLaport KASHIWANOHA and LaLaport TOKYO-BAY, and Miho Nonaka is one of the athletes they support.
Nonaka Miho lists Real Gold (a Coca-Cola brand) as one of her sponsors on her Instagram profile.
Nonaka Miho lists Oikos as one of her sponsors on her Instagram profile.
Nonaka Miho lists Tokyo Powder as one of her sponsors on her Instagram profile.
Born on May 21, 1997, in Tokyo, Japan, Miho Nonaka was introduced to climbing at the age of nine by her father and sister. Her competitive career began in 2013 on the international senior circuit at IFSC Climbing World Cups when she was 16. Initially, Nonaka focused on competition lead climbing, but in 2014, she shifted her attention to bouldering. This transition proved successful, as she secured her first World Cup medal, a second-place finish, at the Boulder World Cup in Laval, France, that same year. She finished the 2014 World Cup season ranked fifth overall in bouldering.
Nonaka steadily climbed the bouldering rankings in subsequent World Cup seasons, achieving third place in 2015 and second place in 2016. Her first World Cup gold medal came in 2016 at the Boulder World Cup in Navi Mumbai, India. The year 2018 marked a significant milestone when she won the overall title in the Boulder World Cup, achieving a podium finish at every event that season, which included one gold and six silver medals. Her consistent performance led to her qualification for the 2020 Summer Olympics in Tokyo, where sport climbing made its debut. After a period of anticipation regarding her Olympic berth, it was confirmed in December 2020, following the resolution of a dispute between the IFSC and the Japan Mountaineering and Sport Climbing Association.
At the 2020 Tokyo Olympics (held in 2021), Nonaka earned a silver medal in the combined event, a testament to her versatility across bouldering, lead, and speed climbing disciplines. She continued her strong performance post-Olympics, securing second-place finishes in the overall Boulder World Cup rankings in both 2022 and 2023. In 2024, she once again qualified for the Summer Olympics, participating in the combined bouldering and lead event in Paris, finishing ninth in the semifinals. Beyond competition, Nonaka has also achieved a notable ascent, redpointing the 8c+ (5.14c) route ‘Mr. Hyde’ in Céüse, France, in 2021.
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