MrBeast | Booking Agent | Talent Roster | MN2S

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MrBeast

MrBeast has evolved from an early YouTube performer to a global media personality, businessman, and philanthropist, renowned for his elaborate challenges and impactful charitable initiatives.

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Audience Reach

Past Works

Quidd

Digital collectibles app that funded MrBeast's first philanthropic video in June 2017, where he gave the $10,000 sponsor's fee to a homeless person.

BRAND PARTNERSHIPS

Apex Legends / Electronic Arts

Sponsored a real-life battle royale competition in Los Angeles organized by MrBeast, offering $200,000 in prizes.

BRAND PARTNERSHIPS

Creative Juice

Partnered with MrBeast to invest up to $2 million in a fund for YouTube channels, with individual investments of $250,000 in exchange for equity stakes.

BRAND PARTNERSHIPS

Current

Mobile banking app with which MrBeast signed a sponsorship deal, marking his first ownership stake as part of a sponsorship. The deal was promoted through giveaways.

BRAND PARTNERSHIPS

Moose Toys

Australia-based company that partnered with MrBeast for both an animated show and his "MrBeast Lab" toys, including action figures.

BRAND PARTNERSHIPS

Amazon MGM Studios

Partnered with MrBeast to create the reality competition series "Beast Games," airing exclusively on Prime Video with a $5 million cash prize.

BRAND PARTNERSHIPS

East Carolina University

Partnered with MrBeast to offer a YouTube content-creation course.

BRAND PARTNERSHIPS

HarperCollins

Collaborated with MrBeast and James Patterson on a thriller novel slated for publication in 2026.

BRAND PARTNERSHIPS

The Roku Channel

Launched a free ad-supported streaming television (FAST) channel dedicated to MrBeast, showcasing previously released YouTube videos.

BRAND PARTNERSHIPS

Netflix

Attended Netflix's Canelo v Crawford Fight Night at Allegiant Stadium.

BRAND PARTNERSHIPS

Backbone

MrBeast invested in the gaming startup Backbone, supporting its Backbone One controller and companion content app for mobile players.

BRAND PARTNERSHIPS
2012

Began uploading videos to YouTube under "MrBeast6000"

MILESTONE
2016

Graduated from Greenville Christian Academy

MILESTONE
Late 2016

Dropped out of East Carolina University

MILESTONE
January 2017

Posted breakthrough viral video "I Counted to 100,000!"

MILESTONE
June 2017

Gained first brand deal with Quidd

MILESTONE
March 2019

Organized and filmed a real-life battle royale competition in Los Angeles with $200,000 in prizes, sponsored by Apex Legends

MILESTONE
October 2019

Co-founded Team Trees

MILESTONE
January 2021

Launched "Youtube Rewind 2020, Thank God It's Over" video

MILESTONE
April 2021

Announced sponsorship with mobile banking app Current, taking an ownership stake

MILESTONE
November 2021

Uploaded "$456,000 Squid Game in Real Life!", one of the most-watched YouTube videos of 2021

MILESTONE
January 2022

Launched Feastables with MrBeast Bar chocolates

MILESTONE
July 28, 2022

Surpassed 100 million subscribers on his main channel

MILESTONE
November 17, 2022

Achieved Guinness World Record for "Most Subscribers for an Individual Male on YouTube" with 112 million subscribers

MILESTONE
November 2022

Achieved one billion video views over 30 days on his main YouTube channel

MILESTONE
November 2022

Partnered with East Carolina University on a YouTube content-creation course

MILESTONE
October 15, 2023

Surpassed 200 million subscribers

MILESTONE
June 2, 2024

Surpassed T-Series for the title of the most subscribed channel on YouTube, reaching 267 million

MILESTONE
July 10, 2024

Became the first YouTuber to surpass 300 million subscribers

MILESTONE
July 13, 2024

Uploaded "50 YouTubers Fight for $1,000,000" as a 300 million subscribers special

MILESTONE
September 2024

Unveiled the Lunchly snack-kit brand as a joint venture with KSI and Logan Paul

MILESTONE
September 2025

Uploaded the promotional video “I Bought the NFL”

MILESTONE
September 27, 2025

Released the video "Would You Risk Dying for $500,000?"

MILESTONE
October 13, 2025

Filed a trademark application for "MrBeast Financial"

MILESTONE
December 19, 2024

Beast Games launched on Amazon Prime Video

MILESTONE
January 1, 2025

Announced engagement to Thea Booysen

MILESTONE
May 2023

Guest judge on Gordon Ramsay's Food Stars

MILESTONE
2025

Announced collaboration with James Patterson on a thriller novel

MILESTONE
June 1, 2025

Became the first YouTuber to surpass 400 million subscribers

MILESTONE
June 2025

Unveiled an AI-powered thumbnail generator through ViewStats

MILESTONE

About

James Stephen Donaldson, known online as MrBeast, was born on May 7, 1998, in Wichita, Kansas, and raised primarily in Greenville, North Carolina. He began his YouTube journey in early 2012 under the channel name “MrBeast6000.” His early content included video game Let’s Plays, wealth estimations of other YouTubers, and commentary on YouTube culture. Donaldson attended East Carolina University briefly before dropping out to pursue his YouTube career full-time in late 2016. His mother initially disapproved, causing him to leave the family home. During this period, he focused on understanding YouTube’s recommendation algorithm to create viral content, meticulously studying virality.

Donaldson rose to prominence in January 2017 with his video, “I Counted to 100,000!,” which quickly gained widespread attention. This success marked a turning point, leading to more elaborate productions and stunts. By 2018, his videos focused on large-scale giveaways and philanthropic endeavors, earning him the title “YouTube’s biggest philanthropist.” He expanded his team, bringing in childhood friends to help manage content creation. Donaldson’s approach involves designing videos to maximize engagement through striking topics, titles, and thumbnails, ensuring high click-through rates and viewer retention. His content strategy often includes stunt challenges, “junklord” experiments with large quantities of products, and significant cash or prize giveaways, all with high production values.

His career progression since 2021 has been marked by global mainstream success and significant business ventures. He has launched Feastables, a snack brand, and MrBeast Burger, a virtual restaurant concept. Donaldson also co-founded major philanthropic campaigns like Team Trees, which raised over $24 million for reforestation, and Team Seas, which raised over $30 million for ocean cleanup. He has consistently been recognized for his influence, winning multiple Creator of the Year awards at the Streamy Awards and being named one of Time magazine’s 100 most influential people. As of 2024, Forbes ranked him as the highest-paid YouTube creator, with an estimated net worth of $500 million in 2022. He further expanded his media presence with the reality competition series “Beast Games” on Prime Video.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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