Olivia Palermo has established herself as a fashion influencer and entrepreneur through strategic collaborations and the development of her own brand. After gaining widespread recognition on MTV’s hit television show, ‘The City,’ from 2008 to 2010, Olivia Palermo went on to establish herself as a prominent fashion influencer and entrepreneur. During her time on the series, she interned with Diane von Fürstenberg and worked in Elle magazine’s accessories department. Palermo quickly transitioned into high-profile modeling, leading Autumn/Winter campaigns for Mango and Hogan in 2010.
That same year, she launched a co-branded jewelry collection with Roberta Freymann and became the face of Carrera y Carrera’s Mediterraneo collection. Her digital presence expanded with the launch of her personal website in October 2011, featuring editorial content on fashion, beauty, and lifestyle. Further solidifying her media presence, Palermo served as a guest editor for Piperlime.com and appeared as a guest judge on ‘Project Runway’ Season 9 and ‘Britain and Ireland’s Next Top Model’ Season 7, all in 2011. Palermo’s influence continued to grow, culminating in the New York Post naming her the best-dressed New Yorker of Page Six in 2012.
Marking a significant entrepreneurial stride, Palermo launched Olivia Palermo Beauty in 2021. This vegan and cruelty-free cosmetics and skincare brand quickly garnered international attention, continuing its global expansion and establishing her as a formidable force in the beauty industry.