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Korea Park Shin-hye has established herself as a prominent South Korean actress, recognized for her versatile performances across television and film.
Korean muse for the global fashion brand.
Filipino clothing brand.
Asia-Pacific brand ambassador for the heritage jeweler.
Italian luxury brand specializing in shoes and leather goods.
South Korean floral-based beauty brand; Park Shin-hye served as a brand ambassador and was involved in promotional events like the Mamonde Garden in Town.
Brand ambassador, featured in advertisements alongside Lee Min Ho and Jang Keun-suk.
It is mentioned that Park Bo Gum was unveiled as CELINE's global ambassador, and Park Shin-hye is a prominent figure in the context of Korean brand ambassadors.
Promoted beauty supplements for the brand in Taiwan.
Endorsement for a health drink.
Endorsement for an outdoor clothing brand.
Endorsement for duty-free shopping.
Endorsement for toothpaste.
Endorsement for French jewelry brand Agatha Paris.
First Korean star to be selected as a model for Visa.
Model for The Pocari Sweat advertisement, known as the Gateway to Stardom.
Campaign for a mobile communication service.
Campaign for Korean-French Cosmetics.
Campaign for a sportswear brand.
Advertisement campaign in China.
Endorsement under a one-year contract.
Signed exclusive one-year model contracts after gaining recognition in *Tree of Heaven*.
Clothing model for the brand.
Signed a one-year contract for the ramyeon brand.
Appeared in a viral commercial featuring a depiction of sneaking a glance at a crush through donuts.
Commercial alongside Kim Hyun-joong.
Worked with the food service brand.
Worked with the camera brand.
Chosen as the exclusive model.
Appeared in a Valentine's Day commercial.
Collaboration with the brand.
Collaboration with the brand.
Collaboration with the brand.
Endorsement for a job search portal.
Endorsement for an insurance company.
Appeared in a commercial for the local delivery app.
First Korean to serve as a global ambassador.
Chosen as the exclusive model of the bedding brand.
First-ever brand ambassador for Korea for the British jewelry brand.
Muse for the clothing brand.
Chosen as the new model for the French original golf wear brand.
Park Shin-hye was born on February 18, 1990, in Gwangju, South Korea, and raised in Paju. She pursued studies in music, theater, and singing at Chung-Ang University. Her career began in 2001 when she appeared in singer Lee Seung-hwan’s music video for “Do You Love Me!,” followed by “Flower” in 2003. She gained early recognition for her acting debut as the younger version of Choi Ji-woo’s character in the popular Korean drama *Stairway to Heaven* (2003). This was succeeded by her first adult leading role in the South Korean-Japanese melodrama *Tree of Heaven* (2006). Her performance in *Tree of Heaven* was met with critical acclaim and contributed to her initial international recognition, particularly in Japan.
Her acting career continued to develop with roles in various television series and films. Key roles include her portrayal in the romance comedy music drama *You’re Beautiful* (2009) alongside Jang Keun-suk. In 2010, she starred in the romantic comedy film *Cyrano Agency*, which achieved commercial success. Her role in the film earned her the “Most Popular Actress” award in the film category at the Baeksang Arts Awards (2011). She also ventured into voice acting in the animated film *Green Days: Dinosaur and I* (2011). Park Shin-hye further solidified her standing in the industry with leading roles in television dramas such as *Heartstrings* (2011), *Flower Boys Next Door* (2013), and *The Heirs* (2013). The success of *The Heirs* notably increased her popularity in both domestic and international markets, establishing her as a Hallyu star.
Her career further advanced with notable performances in *Miracle in Cell No. 7* (2013), one of Korea’s highest-grossing films, for which she won Best Supporting Actress at the Korean Association of Film Critics Awards. She demonstrated further range in *The Royal Tailor* (2014) and garnered significant attention for her role in *Pinocchio* (2014–2015), where she played a reporter with a fictional condition causing her to hiccup when lying. This role, along with *The Heirs*, led to her inclusion in *Forbes* Korea’s Power Celebrity 40 list (2015). Her recent projects include starring in *Doctors* (2016), *Memories of the Alhambra* (2018–2019), and films like *#Alive* (2020) and *The Call* (2020). She has made an acting comeback with the romantic-comedy medical drama *Doctor Slump* (2024) and the action fantasy drama *The Judge from Hell* (2024).
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