Rachel Levin

Rachel Claire Levin, known online as RCLBeauty101, was born in Philadelphia, Pennsylvania. She began her online career at the age of 15, uploading her first makeup tutorial video, “How to Conceal Under Eye Dark Circles,” to YouTube. Consistency in content creation led to her being quoted in The Wall Street Journal at 16 regarding online makeup tutorials. Levin continued to expand her content beyond beauty tutorials to include comedy videos, such as “Back to School Expectations Vs. Reality!,” which garnered significant viewership. She attended Penn State Brandywine for a year before focusing solely on her burgeoning online career.

Her career progressed rapidly in the mid-2010s. By 2014, her YouTube channel had 350,000 subscribers, growing to over 8 million by 2016. In 2015, she was recognized as the top social media influencer under 21 by ZEFR, a marketing company specializing in social media engagement. Her channel was also the most subscribed YouTube channel in August 2015. Levin’s videos consistently attracted millions of views, with “Disney Princess Slumber Party” exceeding 60 million views and “Disney Princess Prom” reaching over 11 million views by 2017. Her fanbase became known as “Levinators,” highlighting her strong connection with her audience. By 2022, her YouTube subscriber count surpassed 14.4 million, establishing her channel as the 83rd most subscribed in the United States.

Levin diversified her career in 2020 by launching her own vegan and cruelty-free makeup brand, RCLÓ Cosmetics, after four years of development. This marked a significant entrepreneurial milestone for her. The same year, she ventured into the music industry, releasing her debut single “Myself,” co-written with Brent Morgan. She continued her music career with the release of her second single, “My Way,” in 2022. Levin has also maintained a strong presence on other social media platforms like Snapchat, where she had 1.9 million subscribers as of March 2023.