Rob Dyrdek

Rob Dyrdek has transitioned from professional skateboarder to a multifaceted entrepreneur, television personality, and venture capitalist, consistently applying a systematic approach to building businesses and media empires. After turning professional in 1991, Rob Dyrdek rapidly gained prominence in the skateboarding world, appearing in Alien Workshop’s acclaimed skate video, ‘Memory Screen.’ He quickly transitioned into entrepreneurship, founding his skateboard accessory company, Orion Trucks, and establishing a significant 20-year partnership with DC Shoes, which led to the launch of his first signature shoe, the RD 1, in 1995. Dyrdek further expanded his business acumen by founding Dyrdek Enterprises in 1999 and Silver Trucks in 2003. He made a lasting impact by designing and funding the Rob Dyrdek/DC Shoes Skate Plaza in 2005 under the Rob Dyrdek/DC Shoes Skate Plaza Foundation.

By 2022, he had co-founded or partnered with 18 brands through the Dyrdek Machine, with five successfully acquired. In 2020, Street League Skateboarding and Superjacket Productions merged with Nitro Circus to form Thrill One Sports & Entertainment, solidifying his diverse business portfolio. Dyrdek also launched the podcast ‘Build with Rob’ in 2021 and established the Do-Or-Dier Visionary Foundation that same year, supporting entrepreneurship among youth.