Rory Sutherland

Rory Sutherland is an acclaimed advertising executive, author, and speaker known for his insights into behavioural science and marketing. After founding the acclaimed behavioural science practice within the Ogilvy Group in 2012, Rory Sutherland solidified his reputation as a pioneering figure in modern advertising and consumer psychology. His extensive career at Ogilvy commenced in 1988 as a graduate trainee planner, where he rapidly advanced from account management to copywriting. By 2001, Sutherland had ascended to the role of Creative Director, contributing significantly to high-impact campaigns for globally recognized brands including American Express and Dove soap.

This publication delved into the often-overlooked psychological dimensions of transportation. As a highly sought-after speaker, bestselling author, and influential advertising executive, Rory Sutherland consistently delivers groundbreaking perspectives on consumer behaviour and marketing strategy, continuously shaping and inspiring industry dialogue across global stages.