Sara Murray is a serial technology entrepreneur, known for founding Confused.com and Buddi, transitioning from price comparison websites to personal tracking wearables.
Sara Murray founded Ninah Consulting, which she later sold to the French Communications Group Publicis.
Sara Murray is known as the founder of the comparison site Confused.com (originally Inspop).
Sara Murray founded and now runs Buddi, a company specializing in GPS wristbands for elderly people, giving them support without taking over their lives.
Sara Murray is the chief executive of Big Technologies, an Aim-listed provider of electronic monitoring devices, which acquired Buddi and had a significant stock market flotation.
Sara Murray founded Inspop in 1999, which subsequently became Confused.com, a prominent online price comparison website. According to company filings, Inspop was sold to Zinc in May 2001. Zinc then transferred all shares to Admiral, a FTSE 100 insurer, in July 2001. This period marked a significant point in the development of online comparison services, with Confused.com establishing itself in the market.
Following her work with Confused.com, Murray founded Buddi in 2005. Buddi focused on electronic monitoring devices, specifically GPS wristbands designed to provide support for elderly individuals. This venture demonstrated a shift in her entrepreneurial focus towards health and personal safety technology. Buddi was later acquired by Big Technologies.
Big Technologies, an Aim-listed provider of electronic monitoring devices, then went public with a £577 million stock market flotation in July 2021. The current valuation of Big Technologies is approximately £390 million. Murray’s career highlights include leading businesses from inception through significant growth and acquisition, including a public listing.
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