Sarah Tanno is a prominent makeup artist who has translated her extensive experience with global pop stars into entrepreneurial success and brand collaborations. After establishing her career as a makeup artist around 2001 in Los Angeles, Sarah Tanno quickly became sought after, collaborating with notable photographers such as Chadwick Tyler and working with celebrity clients including Fergie, Katy Perry, and Kelis. In 2009, Tanno relocated to New York, where she initially served as the makeup artist for Lady Gaga’s dancers. This period, from 2009 to 2014, allowed her to deeply understand Lady Gaga’s artistic vision and preferences.
Tanno’s indelible work also extends to Lady Gaga’s acclaimed music videos, including ‘Stupid Love,’ ‘Rain On Me,’ and ‘911.’ Her artistry graced major public events such as the Inauguration of Joe Biden in 2021, and she contributed her talent to the critically praised film project, ‘House of Gucci.’ Beyond her work with musical and cinematic artists, Tanno has collaborated with several top photographers in the industry, including Peter Lindbergh, Annie Leibovitz, Inez & Vinoodh, Tim Walker, and Steven Klein, further cementing her reputation in the fashion and beauty industries and showcasing her versatility. Highlighting her influence and commitment to innovation, Tanno co-created the iDESIGN Signature Series x Sarah Tanno Collection in 2021. This collaboration introduced a line of sustainable beauty organization products, demonstrating her insight into consumer needs and practical design. Sarah Tanno’s diverse portfolio and consistent work in high-stakes environments underscore her significant contributions to the makeup artistry field, making her a highly sought-after talent in both entertainment and brand development.