Scott Seaborn is a global mobile strategy director and digital transformation expert, known for pioneering mobile advertising and guiding businesses through technological evolution.
Scott Seaborn joined Aimia Inc. (which owns Nectar, Airmiles, Aeroplan) as Global Mobile Strategy Director. His portfolio included loyalty schemes for Nectar, Airmiles, Hallmark, and Nordstrom.
Scott Seaborn was Group Head at Ogilvy UK, where he created and led their mobile division across 8 Ogilvy Group agencies. He was also Head of Mobile Technologies at Ogilvy.
Scott Seaborn served as Co-Chairman for The Mobile Marketing Association for 2 years (from 2008 to 2011), responsible for Android, iPhone, and GS1 standards in the UK.
Scott Seaborn is currently a Board Director/Trustee at D&AD and has also spoken to D&AD about Mobile, Radio, and the use of audio in mobile apps.
Scott Seaborn has established himself as a prominent figure in digital transformation and mobile advertising. He currently serves as Global Mobile Strategy Director at Aimia Inc., which owns loyalty programs such as Nectar and Air Miles. His career includes a role as a Board Director/Trustee at D&AD. He has received numerous international accolades for his work in mobile, including multiple Cannes Lions across various years including 2008, 2009, 2010, 2012, and 2013.
Prior to his current roles, Seaborn was the Group Head at Ogilvy UK, where he was instrumental in establishing and leading their mobile division across eight Ogilvy Group agencies. For two years, he also held the position of Co-Chairman for The Mobile Marketing Association, contributing to industry standards for Android, iPhone, and GS1 in the UK. His professional journey reflects a deep engagement with the evolution of mobile technology.
Seaborn’s contributions extend beyond corporate leadership; he has also engaged in voluntary work, including serving on the board of trustees for D&AD and supporting UNICEF’s Mobile 1st Transformation. He founded SeedStory, a community interest company that leverages technology to address issues of loneliness and isolation. These efforts highlight his commitment to utilizing digital innovation for broader societal benefit, alongside his focus on helping businesses adapt and thrive in the digital era.
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