Scott Seaborn is a global mobile strategy director and digital transformation expert, known for pioneering mobile advertising and guiding businesses through technological evolution. After earning multiple prestigious Cannes Lions awards across 2008, 2009, 2010, 2012, and 2013 for his pioneering contributions in mobile advertising, Scott Seaborn established himself as a leading authority in digital transformation. His career began with impactful leadership as Head of Marketing Technologies at Magnet Harlequin Group in 2006. He then became Group Head at Ogilvy UK, where he was instrumental in establishing and leading their dedicated mobile division across eight Ogilvy Group agencies.
He initially joined Aimia as Global Product Strategy Director, responsible for shaping the company’s product roadmap and innovation pipeline on an international scale. Leveraging his deep understanding of mobile ecosystems and product strategy, Scott Seaborn was subsequently elevated to Global Mobile Strategy Director at Aimia Inc., a position he currently holds. In this capacity, he defines and executes the company’s overarching mobile strategy, guiding its technological evolution and ensuring market leadership. Concurrently, Seaborn extends his influence through industry governance, serving as a Board Director and Trustee at D&AD, an organization committed to promoting excellence across the global design and advertising industries.
Beyond his corporate and governance roles, Seaborn is deeply committed to leveraging digital innovation for broader societal benefit. He founded SeedStory, a community interest company dedicated to utilizing technology to address and mitigate issues of loneliness and isolation. His dedication to social impact also includes strategic support for UNICEF’s Mobile 1st Transformation initiative. Seaborns career trajectory underscores his consistent ability to guide major businesses through complex technological shifts while championing the ethical and positive application of digital solutions.