Shoma Uno is a highly decorated Japanese figure skater, renowned for his three Olympic medals, two World titles, and a distinctive competitive career marked by technical innovation and artistic expression.
Figure skater Shoma Uno has a special relationship with a certain Nagoya-based manufacturer. Toyota Motor Corporation announced that Japanese national champion figure skater Shoma Uno joined Toyota today.
Other notable partnerships include healthcare consumer brand Colantotte, sports company Colantotte.
Sports equipment and activewear company Mizuno.
Cosmetics manufacturer DHC.
Born on December 17, 1997, in Nagoya, Japan, Shoma Uno developed an interest in skating at age five after meeting Olympic silver medalist Mao Asada. Early on, skating proved beneficial for his health, helping him manage childhood asthma. Uno’s talent emerged quickly, with a third-place finish at the junior national championships in 2009. His junior career was marked by significant achievements, including a silver medal at the Youth Olympic Games in Innsbruck in 2012. The 2014-2015 season was a breakthrough, as he secured second place at the senior nationals and swept junior titles, including the Asian Open Trophy, junior nationals, Junior Grand Prix Final, and the World Junior Championships, becoming the fifth Japanese male skater to achieve this.
His transition to the senior circuit in the 2015-2016 season brought continued success. Uno notably became the first skater to land a quadruple flip in international competition at the 2016 Team Challenge Cup, an achievement recognized by Guinness World Records. He earned bronze at his first Grand Prix Final and captured the first of his six national titles. This period also saw him achieve back-to-back silver medals at the World Championships in 2017 and 2018. His Olympic debut at PyeongChang 2018 resulted in an individual silver medal, solidifying his status among the sport’s elite. Uno continued to accumulate accolades, including a Four Continents Championship title in 2019.
The latter half of his career saw further triumphs and personal growth. After parting ways with his long-time coaches in 2019, Uno began training under Olympic silver medalist Stephane Lambiel, relocating to Switzerland. This coaching change led to significant success, including his fourth consecutive Japanese national title in 2019, a Grand Prix Final gold in the 2022-2023 season, and his first and second World Championship titles in 2022 and 2023, respectively. At the Beijing 2022 Winter Olympics, he earned individual bronze and a team silver medal, bringing his total Olympic medal count to three. Uno officially announced his retirement from competitive skating in May 2024, leaving behind a legacy of innovation and numerous podium finishes.
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