Natural blogger and clean beauty and living expert Suzi Swope is also known as the “Gurl Gone Green” — the title of her very successful blog and associated social media accounts. In the ten years since she launched her blog, she has become a respected source of information on how to live a cleaner, more natural lifestyle. She currently has more than 55,000 followers and subscribers across Instagram and YouTube, and she has also affiliated with various natural and ethical brands. Her Gurl Gone Green website offers a host of free advice and resources on detoxing your home and/or taking your beauty routine to the next natural level.

Swope was working as an organic hairdresser when her mom gave her a book for Christmas called No More Dirty Looks: The Truth About Your Beauty Products. Upon reading it, Swope was shocked to learn about what was in the products she was using on her body. Her resulting quest to detox her life of as many unnatural products as possible led to her setting up her Gurl Gone Green blog, essentially as a way of showing others that a more natural lifestyle can be achieved — and it doesn’t have to be complicated or overwhelming. In the years that she has been blogging, she has also become the mother of four beautiful children, and her journey through living as clean and natural a family life as possible has also informed her work.

As well as the free resources offered by her website, Swope will also soon be offering courses for those who want more.