TEAM GB RECORD-BREAKER SIR JASON KENNY HELPS TO LAUNCH BUSY BEES’ BIG TRIKE RIDE FOR CHILDREN IN NEED 2024
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Slovenia Tadej Pogačar is a professional cyclist known for his versatile riding style and numerous Grand Tour victories, including multiple Tour de France and Giro d'Italia titles.
World-class cyclist Tadej Pogačar has entered into a long-term partnership with Continental, a global leader in tire technology, becoming their new global brand ambassador.
Look is the pedal sponsor of Tadej Pogačar, who has an individual partnership with the French brand, demonstrating the 'Pogačar effect' on bike branding.
Richard Mille is a partner of UAE Team Emirates, with cyclists, including Tadej Pogačar, sporting the brand's name on their bikes as part of the deal that saw Pogačar's success in 2020 and 2021.
Tadej Pogačar is a newest member of Team Insta360, joining as a brand ambassador and sharing his journey from new perspectives.
Ultrahuman, a pioneer in health optimisation, has extended its partnership with UAE Team Emirates XRG, the team Tadej Pogačar rides for.
Born on September 21, 1998, in Ljubljana, Slovenia, Tadej Pogačar, affectionately known as “Pogi,” began his cycling journey at age nine, joining the Rog Ljubljana club. His talent was quickly recognized by former Road World Championship medalist Andrej Hauptman, who later became his coach. Pogačar’s early career saw him develop into a formidable all-rounder, excelling in time-trialing, one-day classics, and grand tour climbing. He became a professional cyclist in 2017, initially riding for Rog–Ljubljana.
Pogačar joined UAE Team Emirates in 2019, marking a significant turning point in his career. That year, he won the Tour of California, becoming the youngest cyclist to win a UCI WorldTour stage race, and secured a third-place overall finish in his Grand Tour debut at the Vuelta a España, along with three stage wins. His dominance continued into 2020 with his first Tour de France victory, where he also claimed the mountains and young rider classifications. He replicated this feat in 2021, winning his second consecutive Tour de France and achieving his first Monument wins at Liège–Bastogne–Liège and Giro di Lombardia. His attacking style and consistent success across different race formats have cemented his reputation as one of cycling’s premier talents.
The 2024 season was particularly historic for Pogačar, as he accomplished the rare Triple Crown of Cycling, winning the Giro d’Italia, Tour de France, and the UCI Road World Championship Road Race in the same year. This achievement places him in an elite group of cyclists and highlights his exceptional endurance and strategic racing. He further solidified his legacy in 2025 by winning his fourth Tour de France and second consecutive UCI Road World Championship title, in addition to securing his first European Road Cycling Championship. His career achievements include 108 professional victories, with remarkable success in all three Grand Tours.
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