The Backpack Kid | Booking Agent | MN2S

HomeBookingsTalent

The Backpack Kid

Russell Horning, known as The Backpack Kid, rose from viral dance sensation to an actor and social media influencer, demonstrating significant adaptability in the entertainment industry.

Book The Backpack Kid
5M
Audience Reach

Past Works

Rihanna

Received a co-sign from Rihanna, endorsing his viral dance.

BRAND PARTNERSHIPS

Katy Perry

Performed with Katy Perry on 'Saturday Night Live' during her performance of 'Swish Swish'.

BRAND PARTNERSHIPS

Sprayground

Wore Sprayground backpacks exclusively on stage during his SNL performance and in other public appearances.

BRAND PARTNERSHIPS

Epic Games

The 'Floss' dance was featured as a limited-time dance 'emote' in their video game 'Fortnite Battle Royale'.

BRAND PARTNERSHIPS
2016

Created and popularized the 'Floss' dance

MILESTONE
2017

Performed on 'Saturday Night Live' with Katy Perry

MILESTONE
2017

Appeared in Katy Perry Feat. Nicki Minaj: Swish Swish music video

MILESTONE
2017

Featured in 'YouTube Rewind: The Shape of 2017'

MILESTONE
2018-2019

Appeared as 'The Backpack Kid' in "DashieGames"

MILESTONE
2018

Performed at the Nickelodeon Kids' Choice Awards

MILESTONE
2020

Appeared as 'Self - Flosser' in 'To Tell the Truth'

MILESTONE
2022

Acted in the TV Movie 'Uber Experience'

MILESTONE
2022

Acted in the Music Video 'Ray Rockman and the Backpack Kid: Insecure'

MILESTONE
2023

Composed music for the short film 'Bleached'

MILESTONE
2023-2025

Acted in the podcast series 'Flula Makes Five'

MILESTONE

Joined Nick Conti's Professional Actors Studio (Ongoing)

MILESTONE

Upcoming acting roles in 'The Mask. Salem Chapter', 'Spy Balloon', 'A Bump in the Night'

MILESTONE
2025

Upcoming composition role for 'The Hit-List'

MILESTONE

About

Russell Horning, also known as The Backpack Kid, began his entertainment career at the age of 15 as a social media influencer. He gained widespread recognition for creating and popularizing the ‘Floss’ dance. This dance, which involves swinging arms with clenched fists from back to front, became a viral internet meme after Horning performed it in an August 2016 video. His early online success provided a foundation for further opportunities in the entertainment sector, distinguishing him as an early innovator in viral content creation.

A significant turning point in Horning’s career occurred in May 2017 when he was invited to perform the ‘Floss’ dance live on ‘Saturday Night Live’ (SNL) alongside Katy Perry during her performance of “Swish Swish.” This exposure on a major national television platform amplified his visibility beyond social media, introducing him to a broader audience and solidifying his status as a cultural phenomenon. Following his SNL appearance, the ‘Floss’ dance became a global trend, notably integrated into the 2017 video game ‘Fortnite Battle Royale’ as a dance ’emote,’ further cementing his impact on popular culture.

Horning has since expanded his career into acting and music composition. He has appeared as ‘Self’ or ‘The Backpack Kid’ in various television productions, including ‘To Tell the Truth’ (2020) and the ‘Nickelodeon Kids’ Choice Awards 2018.’ His acting credits also include roles in web series like ‘DashieGames’ (2018-2019) and music videos such as ‘Katy Perry Feat. Nicki Minaj: Swish Swish’ (2017). Currently, he is actively pursuing acting, enrolled at Nick Conti’s Professional Actors Studio in Atlanta, Georgia, and has upcoming acting projects in production, including ‘The Mask. Salem Chapter,’ ‘Spy Balloon,’ and ‘A Bump in the Night.’ He also has credits as a composer for short films like ‘Bleached’ (2023) and the upcoming project ‘The Hit-List’ (2025).

Read more

Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

See all
The Backpack Kid Joins the MN2S Roster

New Signing: The Backpack Kid

8 years ago
Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala

Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala

1 day ago
Itzhak Perlman Headlines Great Neck Park District’s Summer Concert Series

Itzhak Perlman Headlines Great Neck Park District’s Summer Concert Series

7 days ago
See all

Frequently asked questions ABOUT BOOKING The Backpack Kid

What types of brand work does The Backpack Kid do?

What influences pricing for brand deals?

What information do you need for a proposal?

Can The Backpack Kid create custom content for our campaign?

Does The Backpack Kid do voiceovers or on-camera work?

Can The Backpack Kid also participate in other types of events or campaigns?

close-notification

HAVE MORE QUESTIONS?


Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.

NEXT
BACK

Atleast one genre is required

NEXT
BACK
STEP 01 of 03