Toni Kroos is a footballer recognized for his precise passing and strategic midfield play, having achieved significant success with top clubs and his national team.
Marc O'Polo partnered with Toni Kroos as their new menswear testimonial. The brand also became the official fashion partner of the DFB (German Football Association), featuring Kroos in their Spring Summer 2025 campaign.
Toni Kroos has a long-standing and unique agreement with Adidas, participating in various collaborations beyond standard footballer sponsorships.
Hugo Boss is listed as one of the brands Toni Kroos has partnered with for endorsements.
Toni Kroos joined football startup Prematch as an investor. Prematch has also secured brand partnerships with Gatorade and Adidas.
The Toni Kroos Academy partnered with Kornit Digital for initiatives focused on passion and impact.
Toni Kroos's football initiative, Icon League (co-led with Elias Nerlich), partnered with Shikenso Analytics to enhance its sponsorship strategy.
The Toni Kroos Academy partnered with Veo to integrate innovative sports technology solutions for athletes, coaches, and fans.
In 2016, Toni Kroos was featured as the tenth of sixteen collectible minifigures in a Europe-exclusive series released by the German Football Association and The LEGO Group.
Born on January 4, 1990, in Greifswald, East Germany, Toni Kroos began his senior football career at Bayern Munich, making his debut at age 17 in 2007. Initially, he was used sparingly and subsequently joined fellow Bundesliga side Bayer Leverkusen on an 18-month loan. During his time at Leverkusen, Kroos became a key player, contributing significantly to the team’s performance. He returned to Bayern Munich in 2010 with an elevated profile, becoming an indispensable part of the team’s success. With Bayern, he secured multiple titles, including two consecutive league titles, a UEFA Champions League title, and two DFB-Pokal titles. His consistent performance led to him being selected for the league team of the season three times.
In 2014, Kroos transferred to Real Madrid for EUR25 million, where his career continued to flourish under coaches Carlo Ancelotti and Zinedine Zidane. He was a vital component in Real Madrid’s historic achievement of three consecutive Champions League titles from 2015-16 to 2017-18, earning a spot in the squad of the season each time. His contributions also extended to domestic success, helping the club win a La Liga title in 2016-17, during which he was again named to the team of the season. Kroos’ individual accolades during this period include being voted into both the FIFPro World XI and UEFA Team of the Year in 2016 and 2017, and winning five FIFA Club World Cup titles. In 2018, he was recognized as the German Footballer of the Year. Throughout his career, Kroos has been known for his vision, passing accuracy, and set-piece ability, cementing his reputation as one of the world’s leading midfielders.
Kroos also had a distinguished international career with Germany. After a successful youth career that included winning the Golden Player award at the UEFA European Under-17 Championship in 2006 and the Golden Ball at the FIFA U-17 World Cup in 2007, he made his senior debut for Germany in 2010. He participated in every major tournament Germany qualified for, starting with the 2010 FIFA World Cup. A significant highlight was leading Germany to victory in the 2014 FIFA World Cup, where he was the top assist provider and was selected for the All-Star team and Dream Team. He was also named German Player of the Year in 2014. At UEFA Euro 2016, Kroos was voted to the Team of the Tournament. He announced his retirement from club and international football after UEFA Euro 2024, concluding a professional career that included 34 trophies.
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