Tracy Nour Scheer

Tracy Nour Scheer has transitioned from a successful career in the fashion industry to a prominent figure in lifestyle media and social media consultancy, working with brands and influencers globally. After quickly advancing from cashier to Beauty, Cosmetics, Skincare, Home, and Gift buyer for all 14 locations of Kitson LA, Tracy Nour Scheer transitioned her impactful retail expertise to Forever 21. There, she served as a Merchandiser, Senior Buyer, and Product Developer for the Global Women’s Apparel department, overseeing critical aspects of product lifecycle from concept to market. Her influential work during this period garnered significant industry recognition, featuring on prominent platforms such as Vogue.com, WhoWhatWear, Buzzfeed, and Refinery29.

Scheer Social stands as a testament to her strategic vision, translating her deep understanding of consumer trends into measurable digital success for her clientele. Tracy Nour Scheer continues to be a driving force at the intersection of fashion, lifestyle media, and digital strategy. Through her leadership at both SHE JUST KNOWS™ and Scheer Social, she remains at the forefront of cultivating influential digital presences and advising brands on navigating evolving consumer landscapes. Her unique blend of hands-on retail experience, trend forecasting acumen, and proven social media expertise positions her as an invaluable asset for clients seeking to enhance their marketability and achieve significant digital impact in today’s dynamic media environment.