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United Kingdom Will Fraser was a professional rugby player for Saracens RFC, transitioning from a celebrated career on the field to a founder of a performance consultancy and foundation dedicated to social impact.
Founder and Managing Director of 100 & First, a People & Culture consultancy that draws inspiration from real-life experiences to drive behavioral change.
An ex-professional rugby player and head of his own business: 100 & First, focusing on drawing inspiration from the stories of others.
Features Will Fraser, founder of 100&First, in an insights video series "Talking Transformation with Will Fraser at 100 & First", discussing performance consultancy.
Runs a business called 'the Saracens way', which evolved from his work within the club's commercial arm, focusing on embedding cultural change and values.
Featured as a former professional rugby player, and Premiership & European cup winner with Saracens, discusses his career, retirement, and founding 100 & First.
A charitable arm created to help ex-offenders break out of the re-offending cycle and make something of their lives.
Discusses 'the Saracens Way' revolution and embedding cultural change, strong values, and an all-encompassing philosophy.
Featured on "The Growth Workshop, Ep. 3 with Will Fraser, an ex-Saracens and England Rugby player, who has bought his lesson's learned on team..."
Will Fraser was born in Watford and joined the Saracens Academy in 2005 at the age of 14, becoming part of the ‘Class of ’08’ alongside players such as Owen Farrell and Jamie George. He made his debut for Saracens in 2010 and accumulated 83 appearances during his seven-year professional career with the club. A significant highlight of his playing career was being part of the team that secured both the Premiership title and the European Cup in the historic 2015/16 ‘double’ season.
Fraser’s career, however, was marked by numerous injuries, including 10 operations. A slipped disc in his neck, sustained at the end of the 2016-2017 season, led to a significant bleed on the spine, ultimately forcing his retirement from professional rugby in 2017 at the age of 27. Following his retirement, Fraser continued his association with Saracens, working in the commercial arm of the club. In this role, he engaged with various clients to develop and deliver programs, workshops, and events focused on enhancing performance within the workplace. This experience laid the groundwork for his future entrepreneurial endeavors.
In 2020, Will Fraser founded 100 & First, a people and culture consultancy firm. The company focuses on leveraging real-life experiences and storytelling to drive behavioral change and improve performance in diverse environments. Concurrently, he established the 100 & First Foundation, a charitable arm dedicated to assisting ex-offenders in reintegrating into society and breaking the cycle of re-offending. Fraser’s personal experiences, including supporting his brother Henry after a spinal cord injury in 2009, have deeply influenced his dedication to social causes and his approach to leadership and resilience.
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