Xabi Alonso | Booking Agent | MN2S

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Xabi Alonso

Xabi Alonso transitioned from a highly successful football player to a respected manager, achieving significant milestones in both careers.

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Past Works

adidas

Xabi Alonso has modelled for adidas and been featured in their HomeTeam Collections Series, highlighting his experience and success in football.

BRAND PARTNERSHIPS

Porsche Design Sport

Xabi Alonso has partnered with Porsche Design Sport by adidas for campaigns, including their S/S 2017 campaign and a sophisticated range of attire.

BRAND PARTNERSHIPS

Gofere

Complete Sports Nigeria reported on Xabi Alonso's plans being supported by a player, mentioning a partnership deal with Ethiopian-based international sportswear brand, Gofere.

BRAND PARTNERSHIPS

BMW

Members of the Real Madrid first-team, including Xabi Alonso, received brand new BMW cars as an annual gift, stemming from a partnership between BMW España and Real Madrid.

BRAND PARTNERSHIPS
1999

First-team debut for Real Sociedad

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2001

Appointed Real Sociedad team captain

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2002–03

Real Sociedad La Liga runner-up

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2003

Best Spanish Player award by Don Balón

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2003

International debut for Spain

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2005

Won UEFA Champions League with Liverpool

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2006

Scored from own half against Luton Town

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2006

Won FA Cup with Liverpool

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2006

Won FA Community Shield with Liverpool

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2006

Scored from own half against Newcastle United

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2008

Won UEFA European Championship with Spain

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2010

Won FIFA World Cup with Spain

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2011

Won Copa del Rey with Real Madrid

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2012

Won La Liga with Real Madrid

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2012

Won UEFA European Championship with Spain

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2012

100th cap for Spain

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2012

Won Supercopa de España with Real Madrid

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2014

Won Copa del Rey with Real Madrid

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2014

Won UEFA Champions League with Real Madrid

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2014

Retired from international football

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2015

Won Bundesliga with Bayern Munich

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2016

Won Bundesliga with Bayern Munich

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2016

Won DFB-Pokal with Bayern Munich

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2016

Won DFL-Supercup with Bayern Munich

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2017

Won Bundesliga with Bayern Munich

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2017

Retired from playing football

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2018

Coached Real Madrid U14

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2019

Appointed manager of Real Sociedad B

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2021

Led Real Sociedad B to Segunda División promotion

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2022

Appointed head coach of Bayer Leverkusen

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2024

Won Bundesliga with Bayer Leverkusen

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2024

Won DFB-Pokal with Bayer Leverkusen

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2025

Appointed head coach of Real Madrid

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2024

Won DFL-Supercup with Bayer Leverkusen

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About

Xabier Alonso Olano, born on November 25, 1981, in Tolosa, Gipuzkoa, Spain, emerged from a football-oriented family. His father, Periko Alonso, was a professional footballer who won La Liga twice. Xabi’s early years were spent in Barcelona before moving to San Sebastián, where his passion for football developed on the beaches of Playa de la Concha, often playing with childhood friend Mikel Arteta. He began his youth career at Antiguoko, later joining Real Sociedad’s youth ranks. Alonso quickly advanced, making his first-team debut at 18 in December 1999. A brief loan spell at Eibar provided valuable experience before he returned to Real Sociedad. In January 2001, at just 20 years old, he was appointed team captain by manager John Toshack, a pivotal moment that coincided with the team avoiding relegation. His leadership and accurate passing were instrumental in Real Sociedad finishing runner-up in La Liga during the 2002–03 season, earning the Best Spanish Player award from Don Balón.

In 2004, Alonso moved to Liverpool for £10.5 million, part of Rafael Benítez’s squad overhaul. He quickly proved his worth, scoring key goals and demonstrating his exceptional passing range. His first season culminated in winning the UEFA Champions League in 2005, where he scored in the memorable final against AC Milan, contributing to the ‘Miracle of Istanbul.’ He continued to achieve success at Liverpool, winning the FA Cup in 2006 and the FA Community Shield. Alonso joined Real Madrid in 2009 for £30 million, where he secured a La Liga title, two Copa del Rey titles, and another UEFA Champions League in 2014. He then moved to Bayern Munich in 2014, winning three Bundesliga titles and a domestic double before retiring as a player in 2017.

Post-retirement, Alonso transitioned into coaching. He started with Real Madrid’s U14 team before becoming manager of Real Sociedad B in 2019, leading them to promotion to the Segunda División in his second season. His success continued at Bayer Leverkusen, where he was appointed head coach in October 2022. Alonso guided the team to an unprecedented unbeaten domestic double in 2024, winning their first-ever Bundesliga title and the DFB Pokal. This performance led to his appointment as head coach of Real Madrid in June 2025, marking a significant return to his former club.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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