From secondary school woodwork teacher and mummy blogger to Big Brother contestant and in-demand brand endorser, 2020 saw Zoe George skyrocket to fame in her native Australia and beyond. George’s blog, sarcastically titled The Subtle Mummy and subtitled ‘As subtle as a brick in the face’, first made headlines in 2016 for its candid accounts of the mother-of-two’s experience of life immediately after childbirth, and has since been featured in major publications such as The Huffington Post and The Mirror, the Australian entertainment sites Mamamia and Kidspot, and Brazilian news organization Metrópoles. In her own words, George loves to talk about ‘all the taboo subjects that come with being a wife and mother’ and wants the public ‘to see that a regular mum can be fun too’.

George appeared in the 7th season of Big Brother Australia, which saw the reality TV juggernaut return on the Seven Network after a six-year hiatus. The show was presented by veteran Australian TV personality Sonia Kruger and featured former Gold Coast and Carlton AFL star Daniel Gorringe. George was eliminated after spending 20 days in the Big Brother house.

Since her Big Brother appearance, George has amassed over 31,000 followers on Instagram and used the platform to endorse a number of commercial products. She has worked in partnership with multinationals including Marks and Spencer and EveryPlate, top Australian fake tan retailer GlowDry, coupon company ShopBack, skincare brands BodyBlendz and The Collagen Co, and cruelty-free loose-leaved tea producer Tattooed Tea Gods. George’s endorsements are always sprinkled with her trademark frank humor, living up to her motto that ‘life is as fun as you make it.’