Paralympian cyclist Sarah Storey was partnered with Sudocrem by MN2S for a new campaign focused on cycling.
MN2S has teamed up Dame Sarah Storey with Sudocrem for a new campaign focused on encouraging families across the UK to get on their bikes and raise money for Ickle Pickles, a charitable organisation that supports mothers with premature babies. Cycle More aims to reassure British families that cycling is healthy, good for the environment and inspires confidence and independence in young people. As a Paralympian cyclist with several gold medals under her belt, Sarah Storey was the perfect choice to deliver this message.
“Cycling is a great way to build resilience and promote independence.”
Dame Sarah Storey
Speaking about the importance of the campaign, Dame Sarah said: “I am delighted to be involved with Sudocrem’s Cycle More campaign. Cycling with my family brings me so much joy and I’d really love for more families to benefit from the thrill of being out on bikes together. Cycling is such an amazing feeling and it’s a really fun way of getting around. Apart from the obvious health benefits of getting out in the fresh air and being physically active, cycling is a great way to build resilience and promote independence. My children both love that they can choose a route and ‘lead the way!'”