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United Kingdom Fredo is a British rapper and singer who has achieved multiple top-ten albums and a UK number one single, establishing a significant presence in the UK music scene, and has also transitioned into business as an investor and clothing brand founder.
Fredo launched a multi-million-pound partnership with the sneaker specialist and retailer, Kick Game, becoming a shareholder and contributing to the company's significant growth. This investment was widely reported as a 'groundbreaking deal'.
BIORDI expanded globally with the launch of BIORDI DXB, following the signing of Fredo and a landmark partnership with multi-platinum producer Steel Banglez.
British streetwear brand JK Attire collaborated with Fredo for their SS19 campaign to promote their new collection.
Marvin William Bailey, known professionally as Fredo, was born on March 6, 1994, in Mozart Estate, Kilburn, London. His early life in West Kilburn was influenced by the local environment, leading to early encounters with the legal system. He released his first track, “They Ain’t 100,” in March 2016. Despite facing incarceration shortly after the track’s release, its growing popularity through radio play and millions of views motivated him to pursue a music career. Fredo’s persistent efforts led to the release of two mixtapes, “Get Rich or Get Recalled” in 2017 and “Tables Turn” in 2018, with the latter reaching number five on the UK Albums Chart. In 2018, he achieved a UK number one single with Dave, titled “Funky Friday.”
Fredo continued to build on his success with his debut full-length album, “Third Avenue,” released in February 2019, which peaked at number 5 on the UK Albums Chart and was later certified Silver. This album, produced primarily by JB, marked his debut on RCA’s Since ’93 imprint. His second album, “Money Can’t Buy Happiness,” released in January 2021, reached number two on the UK Albums Chart and was supported by the single “Money Talks” with Dave, which achieved number three on the UK Singles Chart. The album eventually earned Gold certification in 2025. Following this, he released “Independence Day” in August 2021 and “Unfinished Business” in August 2023, both of which peaked at number nine on the UK Albums Chart, marking his third and fourth top-ten albums, respectively.
Beyond his musical achievements, Fredo has diversified his career into business. In April 2021, he made a multi-million-pound investment in the sneaker retailer Kick Game, becoming a shareholder. This strategic move coincided with Kick Game’s significant revenue growth. In August 2022, Fredo founded his international clothing brand, Parental Guidance. His career has also involved legal challenges, including arrests and an injunction banning him from the Mozart Estate, and a widely reported but clarified arrest in Dubai in 2024.
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