Unkle, founded by James Lavelle, is an influential British musical act known for pioneering collaborations with various artists and brands.
Partnered with streetwear brand PLEASURES to pay tribute to the founder of UK record label Mo'Wax and electronic group UNKLE with a collection.
PLEASURES worked with James Lavelle and Roland Lifestyle to present an extensive capsule collection highlighting the history and importance of UNKLE and Mo'Wax.
Their track 'Eye for an Eye' was used in an advertisement for Nike, Inc.
The song 'Safe in Mind (Please Take This Gun from Out My Face)' was used in the 'Teddy Bears Picnic' advertisement for Lucozade.
Their track 'Trouble in Paradise (Variation on a Theme)' was used in the background of a 2007 BMW See How It Feels television commercial.
Their track 'Burn My Shadow' was used in an advertisement for Mercedes-Benz.
Their track 'Lawless' was used in an advertisement for Jägermeister.
Unkle, a British musical act, was founded in 1992 by James Lavelle. Initially categorized within the trip hop genre, the group has evolved its sound over the years to incorporate electronic and alternative rock elements. Lavelle has been the consistent member and driving force behind Unkle, working with a rotating lineup of guest artists and producers since its inception. This collaborative approach has allowed Unkle to explore diverse musical landscapes and maintain a distinctive sound through its various iterations.
Key milestones include the release of their debut album, “Psyence Fiction,” in 1998, which featured collaborations with notable musicians such as Thom Yorke, Mike D, and Richard Ashcroft. Following DJ Shadow’s departure after the debut album, Rich File joined, contributing to the shift towards a more electronic sound, as heard in the 2001 DJ mix, “Do Androids Dream of Electric Beats?”. The second album, “Never, Never, Land,” in 2003, continued this collaborative tradition, including contributions from Ian Brown and Josh Homme. The band’s musical output has consistently been featured in various media, including films, television series, and video games, showcasing their broad appeal and impact.
Unkle’s career progression highlights a continuous exploration of new sonic territories and a commitment to collaboration. Further albums like “War Stories” (2007) and “Where Did the Night Fall” (2010), alongside remix albums and themed mixes such as “Edit Music for a Film: Original Motion Picture Soundtrack Reconstruction,” demonstrate Lavelle’s curation and production skills. The act has also developed a reputation for eclectic DJ sets and has toured extensively, including headlining the Dance Stage at the Reading and Leeds Festivals in 2011. Their work with streetwear brands and record labels further underscores their influence across cultural domains.
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