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Xiumin

Xiumin, a member of the popular South Korean-Chinese boy band Exo, transitioned from a versatile performer into a solo artist and actor.

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Past Works

INB100

EXO member Baekhyun launched his own agency called INB100, and has signed bandmates Chen and Xiumin to the company to manage their solo and EXO-CBX activities.

BRAND PARTNERSHIPS

J-Rock Co., Ltd.

Baekhyun, Xiumin and Chen have signed an exclusive contract with J-Rock Co., Ltd. to begin full-scale solo and EXO-CBX activities such as live events.

BRAND PARTNERSHIPS

SM Entertainment

EXO's Chen, Baekhyun & Xiumin resolved their contract dispute and decided to maintain their exclusive contract with SM Entertainment to continue group activities.

BRAND PARTNERSHIPS

Coca-Cola

EXO has cemented partnerships with Coca-Cola, aligning the group with major global brands.

BRAND PARTNERSHIPS

SK Telecom

EXO has cemented partnerships with SK Telecom, aligning the group with major global brands.

BRAND PARTNERSHIPS

KFC

EXO has cemented partnerships with KFC, aligning the group with major global brands.

BRAND PARTNERSHIPS

Lotte World

EXO has cemented partnerships with Lotte World, aligning the group with major global brands.

BRAND PARTNERSHIPS
2008

Won second place in the SM Everysing Contest

MILESTONE
2012

Debuted as a member of Exo

MILESTONE
2015

Musical theatre debut in School OZ

MILESTONE
2015

Led web drama Falling for Challenge

MILESTONE
2016

Big screen debut in Seondal: The Man Who Sells the River

MILESTONE
2016

Debuted as a member of Exo-CBX

MILESTONE
2019

Released solo single "You" as part of SM Station

MILESTONE
2019–2020

Mandatory military service

MILESTONE
2022

Solo debut with the extended play Brand New

MILESTONE
2024

Joined INB100 for solo activities

MILESTONE
2025

Released second EP, Interview X

MILESTONE

About

Kim Min-seok, known professionally as Xiumin, was born on March 26, 1990, in Seoul, South Korea. His early life included extensive training in martial arts, holding black belts in Kendo and Taekwondo, and studying Wushu and Fencing. His musical career began after winning second place in the SM Everysing Contest in 2008, leading him to become a trainee with SM Entertainment.

Xiumin debuted as the seventh member of Exo in January 2012. The group quickly gained recognition, and in 2013, Xiumin appeared in the music video for Jin’s song “Gone.” His acting path began in 2015 with his musical theatre debut in SM Entertainment’s production “School OZ,” followed by a leading role in the web drama “Falling for Challenge.” In 2016, he made his big-screen debut in the South Korean film “Seondal: The Man Who Sells the River.” His career further diversified with the formation of Exo’s first official sub-unit, Exo-CBX, in October 2016, alongside Chen and Baekhyun.

After completing his mandatory military service from May 2019 to December 2020, Xiumin launched his solo career with the EP “Brand New” in September 2022. In January 2024, he joined INB100 to manage his solo activities, while continuing group activities with Exo under SM Entertainment. His career includes multiple collaborations, soundtrack contributions, and appearances in television and web shows, showcasing his adaptability across various entertainment platforms.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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