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United Kingdom Alan Shearer CBE DL is an English football pundit and former professional player who is widely regarded as one of the best strikers of all time.
Shearer signed with the operator and betting exchange as a brand ambassador ahead of Euro 2024. The football pundit joined the betting company to represent them.
Alan Shearer featured in a new adidas campaign to announce their partnership with Newcastle United Football Club and launch new products.
Shearer had a legendary partnership with sportswear brand Umbro throughout his football career, with references to his iconic boots and other memorabilia.
Alan Shearer is an investor in Speedflex, a fitness company, and has enthusiastically endorsed their unique training system which he believes provides a great workout.
Alan Shearer joined other sports legends like Sheryl Swoopes, Sue Bird, and Nastia Liukin at Stagwell's Sport Beach event at Cannes Lions 2023, participating in discussions around sports merchandising, athlete contracts, and social media advertising.
During his playing career, Shearer appeared in commercials for the sports drink Lucozade, joining other high-profile British athletic figures who promoted the brand.
Alan Shearer was born on August 13, 1970, in Gosforth, Newcastle upon Tyne. His father, a sheet-metal worker, fostered his early interest in football. Shearer attended Gosforth Central Middle School and Gosforth High School. He played as a midfielder for his school team and for the Wallsend Boys Club, where he was scouted by Southampton. He joined Southampton’s youth team in April 1986 and made his professional debut in March 1988, scoring a hat-trick in his full debut against Arsenal, becoming the youngest player to do so in the top division at 17 years and 240 days old.
Shearer’s talent quickly became apparent. During his time at Southampton, he scored 43 goals in 158 appearances across all competitions between 1988 and 1992. His performances earned him an England call-up in 1992, where he scored on his debut. In 1992, he transferred to Blackburn Rovers for a then-record fee of £3.6 million. Despite a significant injury in his first season, he scored 16 goals in 21 games. The 1993–94 season saw him net 31 goals in 40 games, leading Blackburn to a second-place finish in the Premier League. He won the Football Writers’ Association Footballer of the Year that season.
The 1994–95 season marked a career highlight as Shearer, alongside Chris Sutton, formed the formidable “SAS” partnership, scoring 34 goals himself and leading Blackburn Rovers to their only Premier League title. He was recognized as the PFA Players’ Player of the Year in 1995. In 1996, he moved to his boyhood club, Newcastle United, for a world-record £15 million. He continued his prolific goal-scoring, becoming the Premier League’s all-time leading scorer with 260 goals and Newcastle United’s all-time top scorer with 206 goals. He retired from playing in 2006. Post-retirement, Shearer has become a respected football pundit for the BBC.
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