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Ayumu Hirano is a celebrated Olympic champion and three-time Olympic medalist in snowboarding, also recognized for his competitive presence in skateboarding. He consistently pushes the boundaries of action sports, demonstrating versatility across both disciplines.
UNIQLO announced a new partnership with Ayumu Hirano as its newest Global Brand Ambassador. His collaboration with the brand also included the development of Hybrid down outerwear.
Burton has sponsored Ayumu Hirano since he was a fourth-grader. He is a key member of the Burton Team, noted for his powerhouse riding style and progression-driving approach. He uses Burton's Custom Camber Snowboard, Genesis EST® Bindings, and Ion Snowboard Boots.
Ayumu Hirano was featured in the film 'Paved' from Burton and Red Bull Media House.
Born on November 29, 1998, in Murakami, Niigata Prefecture, Japan, Ayumu Hirano began his journey in action sports at an early age, starting skateboarding at four and snowboarding just six months later. His father, Hidenori, a surfer who built the Nihonkai Skate Park, was instrumental in fostering Ayumu’s early passion. Hirano’s talent quickly became evident, leading him to win the Burton US Junior Open in 2011 at the age of 12. His ascent continued with an invitation to the Winter X Games in Aspen, Colorado, in 2013, where he secured a silver medal in the halfpipe, becoming the youngest medalist in X Games history. This early success set the stage for a distinguished career marked by rapid progression and groundbreaking achievements.
Hirano made his Olympic debut at the Sochi 2014 Winter Olympics, where he unexpectedly earned a silver medal at 15, making him the youngest Japanese Winter Olympian to achieve such a feat. His pursuit of excellence continued into the PyeongChang 2018 Winter Olympics, where he secured another silver medal after landing the first double cork 1440 trick in Olympic history, an achievement overshadowed only by Shaun White’s final run. Demonstrating his exceptional versatility, he also competed in skateboarding at the Tokyo 2020 Summer Olympics, becoming one of only a few Japanese athletes to participate in both summer and winter Games. This commitment to both sports highlights his dedication and athletic prowess across different seasons and disciplines.
A defining moment in Hirano’s career came at the Beijing 2022 Winter Olympics. Following a controversial scoring incident in his second run, he delivered a historic third run, landing the triple cork 1440 for the first time in Olympic competition with exceptional precision and power, which secured Japan’s first-ever snowboarding gold medal. This triumph, fulfilling a childhood dream, marked a significant milestone in his career and cemented his legacy as a pioneer in the sport, influencing future generations with his technical innovation and relentless pursuit of progression. His continuous involvement in competitive skateboarding, including efforts to qualify for Paris 2024, reflects his enduring passion for challenging himself and pushing the boundaries of what is possible.
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