Bezz Believe

Brad Markovitz, known professionally as Bezz Believe, is a Southern lyricist recognized for his high-energy, poetic verses and a refined grit acquired from his upbringing in Florida. His music integrates motivational hustler anthems with personal truth. Bezz Believe has established himself as a self-made, independent artist, gathering millions of followers across social media without relying on mainstream industry channels. His career began in rap music during high school and expanded while he was pursuing interdisciplinary studies at the University of Central Florida (UCF). During his time at UCF, he composed rap songs about fellow students and performed freestyle rap for the university’s website, knightnews.com, which also served as the platform for the release of his first mixtape, “Live from Niagara Falls” (2011).

Bezz Believe’s entrepreneurial spirit is evident alongside his musical endeavors. His brother, Nick Anderson (also known as Doug Markovitz), manages the business aspects of his career, initially founding Doin’ Big Things Entertainment to promote Bezz’s music. This led to the launch of an official Bezz Believe website and the formation of his own record label, Hustle God. Through this label, Bezz Believe distributes his music directly via streaming services and his website, where he also sells merchandise such as autographed albums, tickets, and VIP access for his tours. The website additionally offers unique opportunities for fans to co-produce music with him or perform on stage during his tours through pay packages.

His career is marked by collaborations with notable artists, including Lil Wayne, Kevin Gates, Gucci Mane, Kodak Black, and Jelly Roll. A significant milestone occurred in 2017 when the music video for his song “Herculeez Remix” featured former NBA star Shaquille O’Neal, who also contributed a verse to the track. Bezz Believe further expanded his musical range by producing the rap single “Proud American” (2018) with fellow MAGA rapper Forgiato Blow, followed by their collaborative album “Trap N Trump” in 2022. Beyond music, Bezz Believe and his brother are involved in several businesses, including a relaxation beverage company called Legal Lean, which was founded by Nick Anderson.