Brian McBride stands as one of Britain’s foremost digital business leaders, internationally recognized for his transformative contributions to the online retail landscape. Best known for his role as chairman of ASOS, a leading fashion retailer, and current chairmanship of Wiggle Ltd., McBride has left an indelible mark on the e-commerce sector.

Born and educated in Glasgow, McBride earned a Master of Arts in Politics and Economic History. His early leadership skills were evident as the president of the Glasgow University Union. Respected in both the business and advisory spheres, McBride serves as a senior advisor to Scottish Equity Partners and is a member of the UK Government’s Digital Advisory Board.

McBride’s illustrious career includes pivotal roles with influential companies such as Dell, Xerox, IBM, and T-Mobile, where he served as managing director. Notably, he held the position of managing director at Amazon during a period of remarkable growth and innovation, overseeing groundbreaking initiatives like Amazon Marketplace and Amazon Prime.

A trailblazer in revolutionizing the retail experience, McBride’s six-year tenure at ASOS further solidified his reputation as a leader in the digital age. Beyond his role at ASOS, he continues to shape the future of e-commerce, drawing upon his wealth of experience with globally recognized retail giants. In 2019, McBride assumed the position of deputy chairman at Trainline, further exemplifying his ongoing commitment to shaping the future of digital business on an international scale.