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United States Desi Perkins has evolved from a beauty influencer to a successful entrepreneur, launching her own brands and collaborating with major beauty companies.
Perkins's proprietary skincare brand, which launched with a focus on high-quality, specialty products like the Claro Que C Vitamin C Glow Serum and later expanded its product line, ultimately securing a partnership with Sephora.
Dezi Skin, Perkins's skincare brand, launched at Sephora five years after its initial inception, making it available online with five hero SKUs, including cleansers, moisturizers, and serums. This partnership represents a significant retail expansion for the brand.
Perkins collaborated with Benefit as an influencer partner in 2018 for the Bomb Ass Brows makeup brow set. Later, she engaged in a 'Tints Out' collaboration between her brand, Dezi, and Benefit.
One of Desi Perkins's early significant partnerships was with a sunglasses company, which was initially planned for three months but extended to a three-year collaboration due to its success.
Desi Perkins was identified as an influencer engaging with the beauty brand Garnier, as listed in a report on brands engaging parenting, beauty, and wellness influencers in May 2025.
Desi Perkins launched her first independent brand, DEZI (sunglasses), which debuted with six sunglass styles. This marked her initial venture into creating her own product line.
Desi Perkins established herself as a prominent figure in the beauty and fashion industry, initially gaining recognition through her online presence. Her career began to take shape through engaging content, which eventually led to a viral makeup video that significantly expanded her audience. This early success laid the groundwork for her transition from content creator to brand founder.
In 2020, Perkins launched her first independent brand, Dezi, a sunglasses line featuring a variety of styles. This venture demonstrated her entrepreneurial ambition beyond beauty content creation. The following year, in 2021, she expanded her business by introducing Dezi Skin, her skincare brand. Dezi Skin debuted with a single product, the Claro Que C vitamin C serum, which incorporated ‘Dezi youth juice,’ a proprietary blend of fruit extracts sourced from Mexico. This strategic launch focused on a singular, high-quality product to build brand credibility.
Five years after its inception, Dezi Skin achieved a significant milestone by launching at Sephora in 2025. This retail expansion, initially online-only, included five hero skincare products from her line, such as cleansers, moisturizers, and the original vitamin C serum. This move into a major beauty retailer signified substantial growth for her brand, demonstrating her ability to manage her business development while maintaining a strong connection with her community, who she encourages to support her brand’s presence in retail.
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