George Northwood is a renowned celebrity hairstylist whose career has flourished over two decades, marked by a series of significant achievements. He began his journey in hairdressing at some of London’s most prestigious salons, where his innate talent and understanding of hair propelled him to the role of Creative Director. His early work included styling for high-profile clients and editorial shoots, establishing a reputation for creating iconic looks that resonate with modern aesthetics.

In 2014, Northwood launched his first salon on Wells Street in London, a venture that quickly gained acclaim. The salon became a go-to destination for celebrities and fashion insiders, earning accolades from major publications like Vogue and The Telegraph. His unique approach to hairstyling, characterized by bespoke techniques and a focus on individual client needs, has attracted a loyal clientele, including stars like Alexa Chung and Rosie Huntington-Whiteley.

Building on the success of his first salon, Northwood expanded his brand by opening a second location in Shoreditch in 2023. This new salon continues to embody his signature style, offering an inclusive and modern experience for clients. Northwood’s salons are not just places for haircuts; they are vibrant communities where clients feel valued and connected.

In addition to his salon ventures, Northwood launched the UNDONE haircare line, designed to meet the needs of contemporary women seeking effortless, stylish hair. This product range reflects his commitment to quality and innovation, further solidifying his status as a leading figure in the hairstyling industry.