Guenther Steiner | Booking Agent | Roster | MN2S

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Guenther Steiner

Guenther Steiner is an accomplished motorsports engineer and team manager, recognized for his influential leadership in Formula One and rally racing, and now extending his expertise to MotoGP.

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Past Works

Formula 1 Crypto.com Miami Grand Prix

Steiner partnered with Formula 1 Crypto.com Miami Grand Prix for the 2024 race, which took place from May 3-5 at the Miami International Autodrome.

BRAND PARTNERSHIPS

Buffalo Trace Bourbon

Guenther Steiner joined Buffalo Trace Bourbon, the flagship whiskey from Buffalo Trace Distillery, as a brand ambassador.

BRAND PARTNERSHIPS

Red Bull KTM Tech3

Guenther Steiner is leading a consortium that will acquire the Red Bull KTM Tech3 MotoGP team, effective starting in 2026. Steiner will take over as CEO.

BRAND PARTNERSHIPS

AWS Grid Club AusGP

Fane, an agency, delivered partnerships and corporate speakers, including Guenther Steiner, for premium brand experiences at the Australian Grand Prix.

BRAND PARTNERSHIPS
1986

Began career as a mechanic with Mazda Rally Team Europe

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1989-1990

Assistant Team Manager for Top Run Srl

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1991-1996

Technical Manager at Jolly Club

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1997

Managed Prodrive's Allstar Rally team, winning European Rally Championship

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1998

Project Manager at M-Sport

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2000

Promoted to Director of Engineering at M-Sport, working with Ford World Rally Team

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2001-2003

Jaguar Racing Team Principal

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2003

Technical Director at Opel Performance Center

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2005

Technical Operations Director for Red Bull Racing

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2006-2008

Technical Director for Team Red Bull NASCAR

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2009

Founded Fibreworks Composites

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2014-2023

Team Principal of Haas F1 Team

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2016

Haas F1 Team scored points in its debut race

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2023

Released 'Surviving to Drive: A year inside Formula 1'

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2024

Signed as specialist commentator for RTL

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April 2024

Appointed race ambassador for the Miami Grand Prix

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September 2025

Named head of consortium acquiring Red Bull KTM Tech3 MotoGP team

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October 2024

Released 'Unfiltered: My Incredible Decade in Formula 1'

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About

Guenther Steiner, born on April 7, 1965, in Merano, South Tyrol, Italy, embarked on his motorsports career in the 1980s as an engineer in rallying. He gained early experience with Mazda Rally Team Europe from 1986 to 1988 as a mechanic, before advancing to assistant team manager for Top Run Srl from 1989 to 1990. His rally career continued to progress through roles as a technical manager at Jolly Club (1991-1996) and manager of Prodrive’s Allstar Rally team in 1997, where he led Krzysztof Hołowczyc to win the European Rally Championship. In 1998, he joined M-Sport as a project manager, later becoming director of engineering in 2000, working with the Ford World Rally Team and drivers such as Colin McRae and Carlos Sainz, achieving consecutive runner-up finishes in the 2000 and 2001 World Rally Championships.

Steiner transitioned to Formula One in 2001, joining Jaguar Racing as managing director, where he focused on reorganizing the team and reducing costs. After a period on garden leave in 2003, he became technical director at Opel Performance Center in November of that year. His return to Formula One came in 2005 with Red Bull Racing as technical operations director. In 2006, he moved to the United States to help establish Red Bull’s NASCAR team, serving as technical director until 2008. In 2009, he founded Fibreworks Composites, a manufacturing company.

In 2014, Steiner played a crucial role in the formation of the Haas F1 Team, serving as its Team Principal from its debut in 2016 until 2023. Under his leadership, Haas became the first American constructor in 30 years to compete in F1, notably scoring points in their inaugural race. After his departure from Haas, Steiner became a pundit and commentator for various F1 broadcasters and a race ambassador for the Miami Grand Prix. In September 2025, he was announced as the head of a consortium acquiring the Red Bull KTM Tech3 MotoGP team, marking his entry into motorcycle racing management and a full-scale return to team leadership.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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