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United Kingdom Holly Tucker has established herself as a leading advocate for small businesses, transitioning from co-founding a major online marketplace to championing independent entrepreneurs through various platforms.
Holly & Co is an award-winning brand founded by Holly Tucker MBE. It highlights brilliant products by independent makers and founders, offers practical advice, and provides a platform for craftswomanship and purpose-driven entrepreneurship.
Co-founded by Holly Tucker and Sophie Cornish, Notonthehighstreet.com is an online marketplace for creative small businesses, offering unique products. Partners pay a membership fee and the site takes a percentage of each sale.
True North Productions produced the ITV daytime factual series 'Be Your Own Boss', which features Holly Tucker advising small business founders.
Royal Mail is associated with the ITV daytime series 'Be Your Own Boss', produced by True North Productions and presented by Holly Tucker.
Publisher of Holly Tucker's books 'Build a Business From Your Kitchen Table' and 'Shape Up Your Business'.
Publisher of Holly Tucker's bestselling book 'Do What You Love, Love What You Do'.
A diversity consultancy that collaborated with Holly & Co to develop "shop by values" badges for products, allowing customers to filter purchases based on values.
Holly Tucker MBE, born on March 29, 1977, is a British entrepreneur, author, podcaster, and television presenter. She commenced her professional journey in advertising at Publicis London. In 2006, inspired by local fairs she organized, including the Chiswick Christmas Fair, Tucker co-founded Notonthehighstreet.com with Sophie Cornish. This online marketplace facilitated growth for numerous small businesses by providing a platform for curated products. Her work in supporting small businesses was recognized with an MBE in 2013 for services to small businesses and enterprise. In 2015, she was further distinguished as one of the UK Prime Minister’s Business Ambassadors for creative small businesses.
Following her success with Notonthehighstreet.com, Tucker founded Holly & Co in 2017. This company serves as an advice platform and online marketplace, specifically designed to support independent founders and promote purpose-driven shopping. Holly & Co focuses on sharing Tucker’s two decades of business experience, assisting creators in developing enterprises that align with personal values and long-term objectives. The platform innovated with “shop by values” badges, developed with diversity consultancy The Other Box, allowing customers to filter purchases based on values such as ‘Female Founded’ or ‘B Corp Certified’. In 2022, Holly & Co became a certified B Corporation, reflecting its commitment to social and environmental performance, accountability, and transparency.
Tucker’s influence extends into media and advocacy. She hosts the weekly interview podcast ‘Conversations of Inspiration’, which launched in 2018 and has over 230 episodes. In October 2025, she began presenting the ITV daytime series ‘Be Your Own Boss’, produced by True North Productions in association with Royal Mail, where she mentors small business owners. She is also the author of multiple books, including the Sunday Times bestseller ‘Do What You Love, Love What You Do’ (2021). Tucker has spearheaded campaigns like ‘Colour Friday’, an annual alternative to Black Friday that encourages supporting independent retailers, and ‘Female Founders Month’, celebrating women-led businesses around International Women’s Day. During the COVID-19 pandemic, she initiated SME:SOS, a free livestream and podcast series providing expert advice to small businesses, and Holly & Co established the Independent Awards, offering a £100,000 prize pot to support small enterprises.
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