Holly Tucker

Holly Tucker has established herself as a leading advocate for small businesses, transitioning from co-founding a major online marketplace to championing independent entrepreneurs through various platforms. After co-founding Notonthehighstreet.com in 2006 with Sophie Cornish, Holly Tucker established herself as a leading advocate for small businesses. The innovative online marketplace provided a vital platform for curated products, facilitating growth for numerous independent entrepreneurs. Her significant contributions to supporting small businesses were recognized with an MBE in 2013 for services to small businesses and enterprise.

As an accomplished author, Tucker published the Sunday Times bestseller ‘Do What You Love, Love What You Do’ in 2021. She also spearheaded significant campaigns, including ‘Colour Friday’, launched in 2020 as an annual alternative to Black Friday supporting independent retailers, and ‘Female Founders Month’, which celebrates women-led businesses. Demonstrating her unwavering commitment to the small business community, particularly during challenging times, Tucker initiated SME:SOS during the COVID-19 pandemic, a free livestream and podcast series delivering expert advice to entrepreneurs. Concurrently, Holly & Co established the Independent Awards, providing a substantial £100,000 prize pot to further support small enterprises.

Her strategic leadership and dedication continue to champion purpose-driven entrepreneurship, making her a formidable voice for independent businesses across multiple platforms.