Jack Settleman

Jack Settleman, originally from Maryland, developed an early interest in sports business due to his family’s beer distribution company, which supplied stadiums for teams like the Baltimore Ravens and Baltimore Orioles. This upbringing provided him with a foundational understanding of the commercial aspects of the sports industry. While a junior at the University of Texas at Austin, where he studied sports management, Settleman identified a niche in the digital sports content landscape. In 2017, at the age of 21, he launched Snapback Sports, initially as a single Snapchat account, which has since grown significantly. The platform focuses on behind-the-scenes content, curated sports news feeds, game analysis, and up-to-date sports information, presented in a vertical video format for social media.

Snapback Sports has expanded its reach across various social media platforms including Instagram, Twitter, YouTube, and TikTok, accumulating close to one million subscribers and an annual view count of 500 million. By 2021, the platform was projected to generate $500,000 in revenue annually, with Settleman’s personal income estimated between $200,000 and $250,000. Subsequent to launching Snapback Sports, Settleman gained further professional experience at Action Networks, a sports-betting company, and later with Whistle, a sports and entertainment media company. At Whistle, he held a unique dual role as both on-camera talent and a content-strategy manager, which helped him transition into an influencer role and connect with larger audiences across different platforms and formats such as podcasting and YouTube.

In 2024, Snapback Sports introduced “Snapback Saturdays,” an initiative involving Settleman and his team traveling to over 15 college football games at various venues globally, including locations like Pittsburgh, London, and Brazil, with the goal of identifying the best sports experience worldwide. Recent stops include Franklin Field at the University of Pennsylvania and a visit to the University of Tennessee. Settleman also co-founded Snapback Agency, a full-service management agency catering to digital talent. His work extends to alternative investing, a topic he explores in his YouTube series “Making Bread,” demonstrating his engagement with diverse interests beyond traditional sports commentary. He currently resides in Miami, Florida.