Jack Settleman

Jack Settleman is an influential figure in sports media, known for founding Snapback Sports and creating engaging content that attracts a global audience. After identifying a significant niche in the digital sports content landscape while studying sports management at the University of Texas at Austin, Jack Settleman launched Snapback Sports in 2017. Initially conceived as a single Snapchat account, Settleman rapidly expanded the platform’s focus to provide engaging, behind-the-scenes content, curated sports news feeds, in-depth game analysis, and up-to-date sports information. Snapback Sports pioneered its signature vertical video format tailored specifically for social media consumption, quickly establishing a dedicated following among digital-native sports enthusiasts.

Building on his expertise in digital talent, Settleman also co-founded Snapback Agency, a full-service management agency dedicated to supporting and developing other digital creators and influencers within the sports and entertainment sphere. Beyond his direct involvement in sports media, Settleman has explored additional ventures, including alternative investing, a topic he delves into through his popular YouTube series ‘Making Bread.’ This series showcases his diverse interests and ability to connect with audiences on subjects beyond traditional sports commentary, further expanding his influence and demonstrating his versatility as a content creator and entrepreneur.