Jimmy Spencer | Booking Agent | Talent Roster | MN2S

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Jimmy Spencer

Jimmy Spencer, often known as 'Mr. Excitement' for his aggressive racing style, achieved wins in all three of NASCAR's top series and has transitioned into a prominent talk show host and television commentator.

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Past Works

Crisco

Sponsored the No. 88 Pontiac for Buddy Baker's team in the Winston Cup Series.

BRAND PARTNERSHIPS

Heinz

Sponsored the No. 57 Pontiac for Rod Osterlund Racing in the Winston Cup Series. There were 2 different NASCAR drivers that have been sponsored by HEINZ Ketchup!

BRAND PARTNERSHIPS

Banquet Foods

Sponsored the No. 98 Chevrolet for Travis Carter Motorsports in the Winston Cup Series.

BRAND PARTNERSHIPS

Daily's 1st Ade

Sponsored the No. 20 Oldsmobile for Dick Moroso in the Busch Series.

BRAND PARTNERSHIPS

Meineke

Sponsored the No. 12 Ford Thunderbird for Bobby Allison Motorsports in the Winston Cup Series.

BRAND PARTNERSHIPS

McDonald's

Sponsored the No. 27 Ford for Junior Johnson in the Winston Cup Series.

BRAND PARTNERSHIPS

Smokin' Joe's (Camel Cigarettes)

Sponsored the No. 23 Ford for Travis Carter.

BRAND PARTNERSHIPS

Winston/No Bull

Primary sponsor for his team in the Winston Cup Series.

BRAND PARTNERSHIPS

Zippo

Sponsored the No. 12 Chevrolet Monte Carlo in the Busch Series for Spencer Motor Ventures.

BRAND PARTNERSHIPS

Schneider National

Sponsored the No. 5 Chevy for Dick Trickle in the Busch Series for Spencer Motor Ventures.

BRAND PARTNERSHIPS

Federated Auto Parts

Sponsored the No. 23 Ford Taurus for Spencer Motor Ventures in Cup road course races.

BRAND PARTNERSHIPS

Kmart

New team sponsor after Winston left, causing Spencer to switch to the No. 26 car.

BRAND PARTNERSHIPS

Target

Sponsored the No. 41 Dodge Intrepid for Chip Ganassi Racing.

BRAND PARTNERSHIPS

Sirius Satellite Radio

Sponsored the No. 7 Dodge for Ultra Motorsports.

BRAND PARTNERSHIPS

United States Air Force

Sponsored the No. 34 Chevy for Stuart Kirby in Frank Cicci's organization, where Spencer became a part-owner.

BRAND PARTNERSHIPS

Featherlite Trailers

Sponsored Morgan-McClure Motorsports after Spencer joined the team.

BRAND PARTNERSHIPS

Lucas Oil

Sponsored Morgan-McClure Motorsports after Spencer joined the team.

BRAND PARTNERSHIPS

Jonny Cat

Picked up sponsorship for the #7 Dodge at Daytona for the Daytona 500, with Oil-Dri.

BRAND PARTNERSHIPS

1976: First Late Model win at Port Royal Speedway

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1979: Shangri-La Speedway NASCAR Modified Division Rookie of the Year

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1982, 1983: Shangri-La Speedway NASCAR Winston Racing Series Track Champion

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1983: Race of Champions Winner

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1984: Spring Sizzler Winner

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1985: World Series of Asphalt Tour-Type Modified Champion

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1986, 1987: NASCAR Featherlite Modified Series Champion

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1989: First Busch Series win at Mountain Dew 400 at Hickory Motor Speedway

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1989: Wins at Orange County and Myrtle Beach in the Busch Series

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1994: First NASCAR Cup Series win at Pepsi 400 at Daytona

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1994: Second NASCAR Cup Series win at DieHard 500 at Talladega

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1994: First career pole award for the Tyson Holly Farms 400 at North Wilkesboro Speedway

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1998: Formed Spencer Motor Ventures racing team

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1998: Wins NASCAR Xfinity (then Busch) Series race at Las Vegas Motor Speedway

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2001: Pole positions at Indianapolis Motor Speedway and Lowe's Motor Speedway

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2002: Last career Busch Series win at Food City 250 at Bristol

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2003: Wins pole and race at New Hampshire International Speedway in Truck Series

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2006: Last NASCAR Cup Series starts at Pocono Raceway

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2006: Began working full-time as an analyst for NASCAR on Speed

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2010: Hosted "What's The Deal?" on Speed

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2012: Retired from driving

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2025: Named Speedway Legend for Las Vegas Motor Speedway

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About

Born on February 15, 1957, James Peter Spencer, widely known as Jimmy Spencer, began his racing career following in the footsteps of his father, Ed Spencer Sr. He started driving Late Models in Pennsylvania, securing his first victory at Port Royal Speedway in 1976. Spencer then moved to NASCAR Modifieds at Shangri-La Speedway and became a top contender for NASCAR’s National Modified Championship, finishing second to Richie Evans in 1984. When the championship transitioned to the Winston Modified Tour in 1985, Spencer continued his success, winning the title in both 1986 and 1987. His aggressive style earned him the nickname “Mr. Excitement.”

Spencer debuted in the Busch Series in 1985 and quickly progressed, winning his first career Busch race, the Mountain Dew 400 at Hickory Motor Speedway, in 1989. That same year, he also began competing in the Winston Cup Series, making a full-time transition in 1990. A significant turning point in his Cup career came in 1994 when he achieved his two career wins: the Pepsi 400 at Daytona and the DieHard 500 at Talladega, driving for Junior Johnson. He also secured his first career pole award at the Tyson Holly Farms 400. In 1998, Spencer formed his own NASCAR team, Spencer Motor Ventures, competing in the Busch Series and later expanding to Cup road course races before ceasing operations in 2000.

After his full-time racing career, Spencer transitioned into broadcasting. He worked as an analyst for NASCAR on Speed, hosting his own show, “What’s the Deal?,” and co-hosting “NASCAR RaceDay” and “NASCAR Victory Lane.” He also had a segment on “NASCAR Race Hub,” offering commentary and answering viewer questions. Spencer officially retired from driving in 2012 but continued his broadcasting role until the end of 2013. He has been recognized as a Speedway Legend for Las Vegas Motor Speedway in 2025, a testament to his impactful presence both on and off the track.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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