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United States Karen Wazen Bakhazi is a fashion blogger and entrepreneur who has built a brand empire, transitioning her social media influence into a global eyewear business and partnerships with luxury brands.
Karen Wazen collaborated with Pantene Arabia, resulting in a top-performing post where she gave back to her followers. (Cost not mentioned)
Karen Wazen collaborated with Roberto Cavalli for the launch of their new perfume, Paradiso. (Cost not mentioned)
Luxury fashion house Cartier has tapped Karen Wazen for campaigns. (Cost not mentioned)
Luxury fashion house Dior has tapped Karen Wazen for campaigns. She was also named a Middle East ambassador for Dior Beauty in 2022. (Cost not mentioned)
Luxury fashion house Louis Vuitton has tapped Karen Wazen for campaigns. (Cost not mentioned)
Luxury fashion house Prada has worked with Karen Wazen. (Cost not mentioned)
Luxury fashion house Fendi has worked with Karen Wazen. (Cost not mentioned)
Luxury fashion house Valentino has worked with Karen Wazen. (Cost not mentioned)
Karen Wazen has a longstanding relationship with the makeup and skincare giant Estee Lauder. (Cost not mentioned)
Karen Wazen has a longstanding relationship with the makeup and skincare giant Lancome. (Cost not mentioned)
Karen Wazen Bakhazi was born on April 10, 1986, in the United Kingdom and raised in Beirut, Lebanon, with a strong cultural heritage. She pursued Business Administration at the American University of Beirut, laying the foundation for her future entrepreneurial ventures. After completing her degree, she moved to Dubai, which became the hub for her burgeoning brand. In 2016, Karen launched her personal fashion and lifestyle blog, “Karen’s Choice,” at a time when fashion blogging in the Middle East was still developing. Her refined style, honest personality, and blend of Western and Middle Eastern aesthetics quickly garnered an audience, leading to a significant increase in her social media following across Instagram, YouTube, and TikTok.
Her career progressed from influencer to entrepreneur in December 2018 with the launch of Karen Wazen Eyewear. This brand reflected her personal style, offering chic, bold, and modern frames that appealed to a broad audience. The eyewear line quickly gained global recognition and became available in prestigious retailers such as Net-A-Porter, Bloomingdale’s, and Moda Operandi. Celebrities like Sofia Richie, Olivia Culpo, and Emily Ratajkowski have worn her designs, solidifying her status as a businesswoman who successfully translated her digital influence into a tangible product. Karen’s ability to blend fashion with lifestyle content also led to her being named a Middle East ambassador for Dior Beauty in 2022, further expanding her impact on the international stage. She also maintains long-standing relationships with major makeup and skincare brands.
Beyond her professional achievements, Karen Wazen Bakhazi openly shares her journey with motherhood, being a mother of three with her husband, Elias Bakhazi. She discusses both the challenges and joys of parenting, including her experiences with postpartum depression and the efforts to balance personal life with her professional ambitions. This transparency has resonated with her followers, making her a relatable and inspiring figure. She advocates for mental health awareness, particularly in the Middle East, by openly discussing her battles with anxiety, helping to destigmatize these issues. Her global recognition is evident through features in international publications like Vogue, Harper’s Bazaar, Elle, and Grazia, and her attendance at major fashion weeks. Forbes Middle East also recognized her as one of the Top 10 Most Influential Women in the Middle East.
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