Lily Pebbles

Lily Pebbles commenced her blog in January 2010 while pursuing a BA (Hons) in Marketing, Advertising and Public Relations at university. This initiative was part of her Digital Marketing module, a requirement that encouraged students to create their own blogs for practical experience. This early exposure laid the groundwork for her career in digital content creation. Upon graduating in 2010, the blog remained a hobby as she completed nine months of internships in London. During this period, she explored various roles in PR agencies, in-house PR for Selfridges, and production as a runner on shoots. She then had a short spell in music licensing before securing an internship at a beauty box subscription company, which evolved into a full-time Marketing Manager position over a year and a half.

Her YouTube channel was launched in January 2012, further diversifying her content output. In October 2012, Lily Pebbles transitioned to full-time work on her blog and YouTube channel. Initially, her blog experienced organic growth, with low readership in its first year. She actively engaged on social media platforms like Twitter and Instagram to expand her audience and maintained consistent posting schedules across both her blog and YouTube channel. Her content evolved from focusing solely on beauty to a wider lifestyle scope, incorporating vlogs about various topics such as home decor, food, and London life. In 2013, she won In Style’s Project 13 Awards for Best Beauty Blogger. Her YouTube channel reached 477,000 subscribers, generating over a million views monthly, and her Instagram following exceeded 420,000. She has since explored other platforms, co-launching the podcast ‘At Home With…’ with Anna, which achieved the number one position on the iTunes charts. Lily Pebbles has also been recognized as Alumni of the Year, acknowledging her achievements since graduating.