Lura, Portugal's famous singer | Booking Agent | MN2S

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lura

Lura is a celebrated Cape Verdean-Portuguese singer known for her deep, sensual vocal style and significant contributions to traditional Cape Verdean music genres including Morna, Funaná, and Batuque.

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Past Works

Lusafrica

Lusafrica has been a primary record label for Lura, producing many of her albums including "Di Korpu Ku Alma", "M'bem di Fora", "Eclipse", and "The Best of Lura".

BRAND PARTNERSHIPS

Red Hot Organization

Lura's song "Nha Vida" was included on the AIDS benefit compilation album "Onda Sonora: Red Hot + Lisbon" in 1997, alongside artists like Caetano Veloso and Bonga.

BRAND PARTNERSHIPS

Sony Music France and Sony Music Publishing

Lusafrica, Lura's key record label, diversified by signing African artists after producing Cape Verdean Lusophone artists like Lura. Sony Music France and Sony Music Publishing later announced the acquisition of Lusafrica and Africa Nostra.

BRAND PARTNERSHIPS

Produtores Associados (in partnership with Les Visiteurs du Soir)

Lura embarked on a new professional cycle with Produtores Associados, working in partnership with the international agency Les Visiteurs du Soir.

BRAND PARTNERSHIPS

Four Quarters Entertainment

Four Quarters Entertainment licensed and released Lura's album "Eclipse" in North America on June 16, 2009, followed by a U.S. tour in July.

BRAND PARTNERSHIPS

Putumayo

Lura has collaborated with Putumayo, known for their world music compilations, solidifying her reputation among global artists.

BRAND PARTNERSHIPS
1975

Born Maria de Lurdes Pina Assunção

MILESTONE
1992

Debut as a singer at age 17 with Juka

MILESTONE
1996

Released first album "Nha Vida"

MILESTONE
1997

"Nha Vida" featured on "Red Hot + Lisbon" album

MILESTONE
2004

Duet with Bonga, "Mulemba Xangola"

MILESTONE
2004

Released "Di Korpu Ku Alma"

MILESTONE
2005

"Di Korpu Ku Alma" nominated at BBC World Music Awards

MILESTONE
2006

"Di Korpu Ku Alma" nominated at Victoires de la Musique for 'Best World Music album'

MILESTONE
2006

Released "M'Bem Di Fora"

MILESTONE
2007

Appeared in the film "Fados" by Carlos Saura

MILESTONE
2009

Released "Eclipse"

MILESTONE
2010

Released "The Best of Lura" including "Moda Bô" with Cesária Évora

MILESTONE
2015

Released "Herança"

MILESTONE
2018

Released "Alguem Di Alguem"

MILESTONE
2023

Released "MULTICOLOR"

MILESTONE

About

Lura, born Maria de Lurdes Pina Assunção in Lisbon on July 31, 1975, is a vocalist of Cape Verdean descent. Raised in Lisbon, she initially pursued studies in sports education, specializing in swimming. Her musical career began unexpectedly at the age of seventeen when Juka, an artist from São Tomé and Príncipe, invited her to record a duet. This collaboration, originally intended for backing vocals, led to Lura featuring prominently on Juka’s album. The experience marked a turning point, revealing her vocal talent and paving the way for her professional singing career.

Following her initial success, Lura released her first album, “Nha Vida,” in 1996, which gained attention with the track “Nha Vida” being featured on the “Red Hot + Lisbon” compilation in 1997. Her talent was further recognized by Lusafrica, an independent record label, after a duet with Bonga on “Mulemba Xangola.” This led to the production of her critically acclaimed 2004 album, “Di Korpu Ku Alma,” which was a significant success in Europe and the USA, earning her nominations including one at the “BBC World Music Awards” and “Victoires de la Musique” in France for “Best World Music album” in 2006.

Throughout her career, Lura has consistently explored her Cape Verdean heritage, with albums such as “M’Bem Di Fora” (2006) and “Eclipse” (2009) showcasing her evolving artistic direction. In 2010, Lusafrica released “The Best of Lura,” a compilation album that included “Moda Bô,” a tribute song to Cesária Évora, with whom Lura notably collaborated. After a period of reflection and relocation to Praia, Cape Verde, Lura released “Herança” in 2015, an album that reaffirmed her connection to the archipelago’s musical traditions, featuring vibrant funaná beats and collaborations with artists like Naná Vasconcelos and Richard Bona.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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