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United States Natalie Eva Marie has cultivated a career across professional wrestling, acting, modeling, and business ventures, engaging diverse audiences through her various platforms.
Natalie Eva Marie's own fashion company, which secured its first wholesale deal with nordstrom.com, focusing on 'female empowerment and anti-bullying' missions and giving back to women in need through the NEM Foundation.
NEM Fashion, Natalie Eva Marie's fashion company, landed its first wholesale deal with nordstrom.com.
Natalie Eva Marie is a sponsored athlete for AN Supps.
Natalie Eva Marie has spoken about REIGN Energy in interviews and is an ambassador for the brand. REIGN Warriors is a grassroots ambassador program for athletes, creators, and fitness enthusiasts who embody the 'Born in the Gym' mindset.
Natalie Eva Marie was in Adelaide, Australia, to launch Ryderwear's fitness app and later launched her own 'Natalie Eva Marie x Ryderwear' collection in 2020. She was signed as an ambassador for the Australian fitness and fashion brand Ryderwear.
Natalie Eva Marie is an avid hunter and an ambassador for Christensen Arms.
In 2015, Eva Marie partnered with Bellami Hair to launch her own line of hair extensions, called TestaRossa.
Eva Marie has modeled for Red Chapter Clothing.
Natalie Eva Marie Nelson was born on September 19, 1984, in Concord, California. She initially pursued a path in soccer, playing for California State University, Fullerton, and Diablo Valley College, where she earned an associate’s degree in Art. An ankle injury in high school and NCAA eligibility issues shifted her focus. She later graduated with a Bachelor of Arts in Business Management and a minor in Human Resource. Following her education, Marie relocated to Los Angeles to pursue modeling, acting, and promotional work, laying the groundwork for her multifaceted career.
In 2013, Natalie Eva Marie signed with WWE, making her main roster debut in July and appearing on the reality television series “Total Divas.” Her tenure with WWE included varied roles, from managing The Bella Twins to competing in NXT and on the main roster. Notable wrestling appearances include WrestleMania XXX (2014), SummerSlam (2013, 2021), WWE Smackdown! (2013–2016), WWE NXT (2014–2016), and WWE Raw (2013–2021). She departed from WWE in 2017 to pursue other interests, including acting, and launched her NEM brand, which encompasses fashion and fitness. She returned to WWE in 2020 but was released in 2021 to focus on her acting career.
Beyond wrestling, Marie has expanded her presence in entertainment and business. She has appeared in films such as “Inconceivable” (2017), “Hard Kill” (2020), and “Phoenix” (2023). Her entrepreneurial endeavors include launching hair extensions with Bellami Hair (2015), her fashion line NEM Fashion (2016), and Never End Denim (2017). Additionally, she hosted The Natalie Eva Marie Show podcast (2018), launched a workout program NEM Fit (2019), and became an ambassador for various brands. In 2023, she became a co-host for The Hopeaholics podcast, and in 2024, she founded NEM Recovery Centers, a rehabilitation facility in Laguna Beach, California.
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