Nikita Dragun

Nikita Dragun has established herself as a prominent internet personality, makeup artist, and model, leveraging her platform to launch her own beauty brand and advocate for the transgender community. After cultivating a significant online presence across multiple digital platforms, accumulating millions of subscribers and followers, Nikita Dragun launched her highly anticipated makeup line, Dragun Beauty, in March 2019. Establishing her platform after joining YouTube in February 2013, Dragun quickly recognized the potential of social media for brand collaborations and community building. Following her move to Los Angeles, she publicly announced her transgender identity in 2015, a pivotal moment that profoundly shaped her public brand and advocacy.

In 2019, she was honored with a prestigious Streamy Award for Beauty, acknowledging her innovative impact and creative leadership. This was swiftly followed by a Shorty Award for Best in Beauty in 2020, further solidifying her position as a celebrated and influential figure in the industry. As a passionate and outspoken advocate for the transgender community, Dragun actively utilizes her expansive platform to challenge outdated perceptions, promote inclusivity, and champion authentic representation. Demonstrating her unwavering commitment, she has powerfully responded to critical discussions regarding the inclusion of trans women in fashion by actively showcasing her unique ability to convey fantasy and artistry in notable lingerie modeling campaigns, setting a precedent for diverse industry representation.