Rachel Brathen is an international yoga teacher, bestselling author, podcaster, and entrepreneur known for her pioneering work in paddleboard yoga and her global ‘Yoga Girl’ brand. After commencing instruction in stand-up paddleboard yoga in 2009, Rachel Brathen quickly established herself as a pioneering figure in the global yoga community, expanding practices beyond traditional studio settings. Her innovative approach, developed during her three-year residency in Costa Rica, laid the groundwork for her transition from a yoga instructor to a prominent wellness industry leader. In 2015, Brathen’s influence significantly broadened with the release of her debut book, Yoga Girl, which rapidly ascended to become a New York Times best-seller and popularized the phrase ‘Yoga every damn day.’ This pivotal achievement cemented her status as an international yoga teacher and author.

By 2017, Rachel Brathen’s considerable impact as a digital tastemaker was officially recognized when Forbes magazine identified her as a leading social media influencer in the fitness category, highlighting her ability to command significant engagement fees, including an estimated $25,000 per Instagram post. Her continued journey and insights were further shared in 2019 with the publication of her autobiography, To love and let go: a memoir of love, loss, and gratitude. This critically acclaimed work offered a deeper look into her personal and professional evolution, further solidifying her reputation as a multifaceted author and entrepreneur. More recently, Brathen has focused on evolving her brand’s strategic direction, which included the official closure of the Yoga Girl® membership platform.

This strategic move underscored a renewed emphasis on fostering and maintaining the vibrant community she has cultivated over more than a decade, signaling a new phase for her widely recognized wellness brand. Rachel Brathen continues to be a highly sought-after voice and practitioner, known for her dedication to accessible yoga and holistic well-being.