Roberto Baggio | Booking Agent | Talent Roster | MN2S

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Roberto Baggio

Roberto Baggio, a legendary Italian footballer, transitioned from an iconic player to a influential figure in the sport, now sharing his insights and passion with organizations and events worldwide.

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Past Works

Diadora

Roberto Baggio and his iconic status are perpetually linked with Diadora, the Italian brand. Diadora paid homage to Baggio with several capsule collections over the years, including the 'Diadora x Roberto Baggio' collection, the 'Divin Codino' collection celebrating his legacy, and a 1994 World Cup collection featuring the 'Match Winner Italy' signature boot. These partnerships highlight Baggio's enduring influence on the brand and the sport.

BRAND PARTNERSHIPS

Netflix & Mediaset

Netflix partnered with Italian company Mediaset to produce a documentary about Roberto Baggio, titled 'Baggio: The Divine Ponytail'. This agreement brought Baggio's life and career story to a worldwide audience of subscribers on the streaming platform.

BRAND PARTNERSHIPS
1974–1980

Youth career with Caldogno

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1980

Joined Vicenza youth team

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1983

Professional debut for Vicenza senior side

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1984

First Serie C1 goal

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1984–85

Serie C1 promotion with Vicenza

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1985

Awarded Guerin d'Oro as Best Player in Serie C1

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1985

Transferred to Fiorentina for £1.5 million

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1986

Serie A debut with Fiorentina

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1986

European debut in UEFA Cup with Fiorentina

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Led Fiorentina to 1990 UEFA Cup final

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1990

Awarded Bravo Award

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1990

Transferred to Juventus for world record fee of £8 million

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1991

First Serie A goal

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1992

Appointed Juventus team captain

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1992–93

Won UEFA Cup with Juventus

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1993

Won European Footballer of the Year

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1993

Won FIFA World Player of the Year

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1993

Won Ballon d'Or

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1993

Won Onze d'Or

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1993

Won World Soccer Player of the Year Award

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1993

Scored 100th Serie A goal

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1994

Runner-up for Ballon d'Or

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1994

Finished third in FIFA World Player of the Year

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Awarded 1994 Onze de Bronze

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1994–95

Won Serie A title with Juventus

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1994–95

Won Coppa Italia with Juventus

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1995

Transferred to AC Milan

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1995–96

Won Serie A title with AC Milan

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1997

Joined Bologna

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1998

Signed with Inter Milan

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2000

Joined Brescia

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2001

Won Guerin d'oro Award

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2002

Scored 300th career goal

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2004

Scored 200th Serie A goal

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2004

Retired from professional football

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2004

Number 10 shirt retired by Brescia

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2010

Appointed president of technical sector of Italian Football Federation

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2011

Obtained Italy Category 2 Coaching License (UEFA A License)

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2012

Obtained Category 1 UEFA Pro Coaching Licence

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About

Roberto Baggio was born on February 18, 1967, in Caldogno, Veneto, Italy. He began his youth football career at age nine with his hometown team, Caldogno. By age 11, Baggio had demonstrated exceptional talent, scoring 45 goals and providing 20 assists in just 26 matches, including a six-goal performance in a single game. His potential was quickly recognized by scout Antonio Mora, leading to his acquisition by the Vicenza youth team at age 13 for £300 (500,000 Lit).

Baggio commenced his professional journey with the Vicenza senior side in 1983 at the age of 15. He made his Serie C1 debut on June 5, 1983, as a second-half substitute in a 1-0 loss to Piacenza. His first Serie C1 goal came from a penalty on June 3, 1984, in a 3-0 victory against Brescia. During the 1984–85 Serie C1 season, Baggio scored 12 goals in 29 appearances, playing a pivotal role in the club’s promotion to Serie B. These performances garnered attention from major Italian clubs, notably Fiorentina, who acquired him in 1985 for £1.5 million. Despite a severe knee injury suffered just two days before his transfer to Fiorentina, the club maintained its commitment, a gesture that deeply cemented Baggio’s loyalty.

His career saw significant achievements, including winning the 1993 FIFA World Player of the Year and the Ballon d’Or. Baggio played for several prominent Italian clubs, including Fiorentina, Juventus, AC Milan, Bologna, Inter Milan, and Brescia, winning two Serie A titles, a Coppa Italia, and a UEFA Cup. He also represented Italy in 56 matches, becoming the joint fourth-highest goalscorer for his national team with 27 goals. His notable international performances include guiding Italy to third place in the 1990 FIFA World Cup and to the final of the 1994 FIFA World Cup, where he received the Silver Ball. In 2002, he became the first Italian player in over 50 years to score more than 300 career goals.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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