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Indonesia Rossa has transitioned from a child singer to a celebrated Indonesian pop diva, entrepreneur, and influential media personality.
Rossa collaborated with WWF Indonesia for the "Save Our Earth" campaign, launching a single to support environmental conservation efforts.
As part of a partnership between SM Entertainment and PT Trans Media, Rossa collaborated with South Korean group Super Junior for a new single, becoming the first Indonesian artist to join the label.
SM Entertainment established a joint venture with Indonesia's CT Group, with Rossa as the first artist under this collaboration, partnering with Super Junior.
SM Entertainment announced a collaboration between Super Junior and Indonesian singer Rossa, and also established a joint venture with CT Corp.
The new offering features a contemporary version of 'Sinaran', which is a collaboration with popular local rapper, MK K-Clique.
Sri Rossa Roslaina Handiyani, commonly known as Rossa, was born on October 9, 1978, in Sumedang, West Java, Indonesia. Her musical journey began at a young age, releasing her debut album, “Gadis Ingusan,” in 1988, followed by “Untuk Sahabatku” in 1990. While her initial releases did not achieve widespread commercial success, Rossa remained dedicated to her studies, ultimately graduating from the University of Indonesia, Faculty of Social and Political Science, in 2002. Her career breakthrough came in 1996 with her album “Nada-Nada Cinta,” which sold over 750,000 copies and whose title track topped the MTV Ampuh Indonesia chart for 18 weeks. This success established her as a prominent figure in the Indonesian music scene. By 1999, her album “Tegar” earned four Platinum Awards and propelled her to win Favourite Female Artist at the MTV Indonesia Awards in 2000.
Over the years, Rossa continued to build a distinguished career marked by numerous achievements. She released several successful albums, including “Hati Yang Terpilih” (2000), “Kini” (2002), and “Kembali” (2004), each garnering significant sales and awards, such as “Best Female Solo Artist” at the AMI Awards. Her influence extends beyond music; she has acted in soap operas and films, including “Dua Sisi Mata Uang” (1996) and “Perisai Kasih” (2001). In 2011, her compilation album, “The Best of Rossa,” became one of Indonesia’s best-selling albums of all time, with over 5 million copies sold. Rossa’s albums frequently achieved multi-platinum status, and her songs have been featured in over 160 film and soap opera soundtracks. Her entrepreneurial ventures include Diva Family Karaoke and Rossa Beauty.
Rossa’s career progression also includes significant international recognition and unique milestones. In 2013, she received the prestigious “Dato'” title from the Pahang Kingdom of Malaysia, followed by “Dato’ Sri” in 2018, making her the only Indonesian artist to hold such a Malaysian title. In 2019, she became the first Indonesian and Southeast Asian solo artist to sign with SM Entertainment, a major South Korean entertainment agency. She is widely recognized as the “Queen of Pop Indonesia” and has consistently topped streaming charts, earning the title “Queen of Indonesian Digital Streaming” for multiple years. Her concerts in Indonesia, Malaysia, and Singapore have frequently sold out and set records for attendance and ticket prices, demonstrating her enduring popularity and significant impact on the regional music landscape.
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