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United States Shelina Moreda, a professional motorcycle racer, has established herself as a prominent figure in motorsports and an inspirational speaker, connecting with audiences and brands through her dynamic career.
Shelina commands a high level of media attention and is growing her brand to represent her marketing partners at an even higher level beyond racing.
Ducati North America, Nowaskey Extreme Performance and Shelina Moreda Partner to Contest the 2022 Super Hooligan National Championship. Moreda took the top Ducati spot at Round Two of the 2022 Roland Sands Design Super Hooligan National Championship at Road Atlanta.
Nowaskey Extreme Performance and Shelina Moreda Partner to Contest the 2022 Super Hooligan National Championship alongside Ducati North America.
Her latest business venture with CoverGirl follows partnerships with the electric motorcycle company Brammo and a sponsorship by GoPro. CoverGirl announced Shelina Moreda, an internationally known motorcycle racer, as part of their new lineup of Covergirls. This partnership was particularly special to Moreda due to her long-time interest in makeup.
Partnership with the electric motorcycle company.
Sponsorship by the action camera company.
Consulted with the company on ways to promote products through sports marketing and bike/equipment development. Shelina also raced for Splitlath on a Splitlath EBR Superbike.
Listed as a partner, representing her family's roots and agricultural background.
Listed as a partner, likely providing helmets and safety gear.
Listed as a partner, likely providing riding apparel and protective gear.
Listed as a partner within the racing context. Seen in a video 'First Time at COTA with @HSBKRacing'.
Listed as a partner, specific nature of partnership not detailed.
Shelina Moreda grew up on a dairy farm in Northern California, where her introduction to motorcycles began at the age of 12, using them for farm chores such as bringing in cows from the fields. This early exposure ignited a passion for two wheels that would define her career trajectory. She transitioned from farm life to competitive motorcycle racing, driven by a belief in pursuing ambitious goals. Her racing career has seen her compete at a professional level across various international circuits.
Moreda has achieved several significant “firsts” in her career, demonstrating her pioneering spirit in a male-dominated sport. She was the first female to race a motorcycle at the Indianapolis Motor Speedway. In another notable achievement, she was part of the first all-female team to complete any Suzuka endurance race. More recently, Moreda became the first female to race at the Zhuhai International Circuit in China, where she secured a 3rd-place finish on a Splitlath EBR Superbike. Her competitive success also includes winning the Women’s Championship in Qatar in 2016.
Beyond her racing exploits, Shelina Moreda actively engages in empowering others. She founded and operates She’z Moto Camp, an all-female motorcycle skills school. This initiative focuses on building confidence and inspiring women to pursue their dreams, reflecting her philosophy that it is acceptable to chase aspirations and learn from challenges. Moreda leverages her platform to represent marketing partners, commanding media attention and expanding her brand’s reach beyond the race track, encompassing roles as a sports model and spokesperson.
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