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United States Simone Biles is an Olympic and World Champion artistic gymnast who inspires global audiences with her historic achievements, resilience in sports, and advocacy for mental health. She has partnered with numerous leading brands, demonstrating her broad appeal and influence.
Simone Biles signed a sponsorship deal with Nike in November 2015, endorsing the global sportswear brand.
In November 2015, Simone Biles signed a deal with GK Elite Sportswear to sell a line of leotards bearing her name.
Biles signed a deal with Core Power to become a spokesperson for its 'Everyday Awesome' team of athletes in 2015.
After the 2016 Rio Olympics, Kellogg's featured the 'Final Five' (including Biles) on the Gold Medal Edition of Special K cereal boxes.
Following the 2016 Rio Games, Biles signed endorsement deals with consumer goods giant Procter & Gamble.
Biles partnered with The Hershey Company for an endorsement deal after her success at the 2016 Rio Games.
Simone Biles secured an endorsement deal with United Airlines following the 2016 Rio Olympics.
In September 2016, Biles became a spokesperson for Mattress Firm's program focused on supporting foster homes.
Biles signed a deal with Spieth America in 2016 to create a line of gymnastics equipment.
In 2016, Simone Biles became a spokesperson for Beats By Dr Dre.
In 2018, Biles collaborated with Caboodles to develop and market products designed for women with active lifestyles.
In April 2021, Simone Biles announced her departure from Nike to join Athleta in a wide-reaching partnership focused on empowering women and girls.
Simone Arianne Biles Owens, born on March 14, 1997, in Columbus, Ohio, is the most decorated gymnast in history. Her birth mother was unable to care for her, and she and her siblings entered foster care. In 2003, her maternal grandfather Ron Biles and his second wife Nellie Cayetano Biles formally adopted Simone and her younger sister, Adria, raising them in Spring, Texas. Biles first became involved in gymnastics at age six during a day-care field trip, quickly showing natural talent and enrolling in Bannon’s Gymnastix. By age eight, she began training with coach Aimee Boorman. In 2012, she transitioned to homeschooling to increase her training hours, earning her high-school diploma in mid-2015. She initially committed to UCLA for collegiate gymnastics but decided to turn professional in 2015, forfeiting her NCAA eligibility to focus on her elite career.
Biles began her senior international career in 2013, quickly establishing herself as a dominant force. In 2013, she became the national all-around champion and won her first World all-around title, along with gold on floor exercise and silver on vault. Her career continued to ascend, with major victories at the 2014 and 2015 World Championships, where she secured multiple gold medals across various apparatuses and became the first woman to win three consecutive World all-around titles. She carried this momentum into the 2016 Rio Summer Olympics, where she won four gold medals for team, individual all-around, vault, and floor exercise, in addition to a bronze on balance beam. These achievements set American records and solidified her status as one of the greatest gymnasts of all time. After a hiatus in 2017, Biles returned to competition in 2018, continuing to break records at the World Championships and U.S. National Championships, even while competing with a kidney stone.
Her career further highlighted her exceptional talent and resilience. At the 2019 World Championships, Biles debuted two new eponymous skills, the “Biles II” on floor and the “Biles” on balance beam, cementing her impact on the sport’s technical evolution. She earned five gold medals at the event, surpassing Vitaly Scherbo’s record for most World Championships medals. The 2020 Tokyo Olympics presented new challenges as Biles withdrew from several events due to “the twisties,” prioritizing her mental health and earning a team silver and balance beam bronze. This decision sparked a global conversation about mental health in sports. Post-Tokyo, she returned in 2023, securing her eighth U.S. national all-around title, breaking a 90-year-old record. At the 2023 World Championships alongside team gold, she earned individual gold medals on all-around, balance beam and floor exercise and a silver on vault, further extending her record as the most decorated gymnast in history. In 2024, she competed at her third Olympic Games in Paris, winning three gold medals for team, individual all-around and vault, and a silver on floor exercise, bringing her Olympic medal total to eleven.
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