Sonny Bill Williams

Sonny Bill Williams is a multi-code athlete, excelling in rugby league, rugby union, and professional boxing, providing a versatile appeal for brand collaborations. After making his National Rugby League (NRL) debut at 18 with the Canterbury-Bankstown Bulldogs in 2004, Sonny Bill Williams swiftly became a formidable presence in professional sports. In his rookie year, he played a pivotal role in the Bulldogs’ premiership victory and was honored as the RLIF Awards’ International Newcomer of the Year. The same year, he earned his first cap for the New Zealand national rugby league team, the Kiwis.

Williams controversially transitioned to rugby union in 2008, joining French club Toulon, a move that highlighted his exceptional adaptability across different codes. By 2010, he returned to New Zealand rugby union, playing for Canterbury and making his debut for the iconic All Blacks. This significant step made him the first person since 1921 to represent New Zealand in rugby union after having an international rugby league career. Williams’ unparalleled dual-code success continued with the All Blacks, where he won the Rugby World Cup twice in 2011 and 2015, a distinction achieved by only 44 players in the sport’s history.

Sonny Bill Williams officially retired from both rugby codes in March 2021, leaving behind a legacy as one of the most dynamic and versatile athletes in modern sports. Throughout his career, he has been recognized not only for his outstanding athletic achievements but also for his involvement in significant community initiatives, including his work with UNICEF. His unique ability to excel at the highest levels in rugby league, rugby union, and professional boxing provides a highly versatile and compelling appeal for brand collaborations and public engagements.