Theradbrad

Q: What types of brand work does Theradbrad do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Theradbrad create custom content for our campaign?

Yes — Theradbrad can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Theradbrad do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Theradbrad also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

TheRadBrad, 'King of the YouTube Walkthrough,' provides comprehensive video game content to millions of subscribers, offering brands direct access to a dedicated gaming audience.

Book Theradbrad

14.2M

Audience Reach

Theradbrad

Past Works

Machinima

TheRadBrad was partnered with the YouTube network Machinima, largely known for his video game walkthroughs.

BRAND PARTNERSHIPS

Ubisoft

Ubisoft sent TheRadBrad merchandise prior to the launch of their game 'Watch Dogs 2'.

BRAND PARTNERSHIPS

Maker Studios

TheRadBrad was formerly associated with Maker Studios, a multi-channel network.

BRAND PARTNERSHIPS

Scale Lab

Scale Lab's CEO, David Brenner, directly apologized to TheRadBrad after an automated system falsely claimed some of his videos during a period of copyright issues.

BRAND PARTNERSHIPS

2010

YouTube channel launched

MILESTONE

2011

Silver Play Button (100,000 subscribers)

MILESTONE

2013

Gold Play Button (1,000,000 subscribers)

MILESTONE

2019

Diamond Play Button (10,000,000 subscribers)

MILESTONE

October 2024

Exceeded 13.7 million subscribers and 6.3 billion views

MILESTONE

About

Bradley Lamar Colburn, known online as TheRadBrad, was born on February 10, 1987, in Tuscaloosa, Alabama. He established his YouTube channel in 2010, focusing on video game walkthroughs for new releases. His channel rapidly gained traction within the gaming community, leading to recognition from various publications. By 2011, he received the Silver Play Button from YouTube for surpassing 100,000 subscribers, an early indicator of his growing influence in the online gaming space.

Colburn’s career progressed with significant milestones, including earning the Gold Play Button in 2013 for reaching 1 million subscribers and the Diamond Play Button in 2019 for achieving 10 million subscribers. Over his tenure, his videos have accumulated billions of views, underscoring his consistent appeal and audience engagement. He has been featured and referenced by outlets such as VG247, VentureBeat, and Rolling Stone, with FMV Magazine anointing him the ‘King of the YouTube Walkthrough.’ Initially partnered with networks like Machinima and later Maker Studios, he is now an independent creator, continuing to produce content for his substantial subscriber base.

His work has not only amassed a large following but has also positioned him as a prominent figure in the gaming influencer landscape. In 2018, YouTube’s former CEO, Susan Wojcicki, cited TheRadBrad’s channel as one of the platform’s ‘top gaming creators.’ This acknowledgment highlights his impact and reputation within the digital content sphere. His consistent output and engagement with new game releases have maintained his relevance and influence, allowing him to forge various partnerships within the gaming industry.