United Kingdom 
David Chang partners with Expedia
3 years ago
Tom Sellers has established himself as a prominent figure in the culinary world, leading multiple acclaimed restaurants and collaborating with major brands.
Sellers partnered with 1 Hotel Mayfair to launch Dovetale, a restaurant focused on seasonality, organic produce, and nostalgia.
Bacardi-owned Patrón Tequila teamed up with Tom Sellers to create Mexican small plates designed to pair with Margaritas. They also collaborated on a sensorial experience in London for Paloma Week.
BIRKENSTOCK collaborated with Tom Sellers, a recognized advocate for the brand, to enhance the authenticity and credibility of their campaign.
Bang & Olufsen announced an exclusive partnership with Tom Sellers.
Tom Sellers created a collaborative playlist with the electronic group Rudimental, involving other world-renowned chefs.
Tom Sellers, originally from Nottingham, embarked on his culinary journey by working with renowned chefs such as Tom Aikens, Thomas Keller at Per Se in New York, and René Redzepi at Noma. These early experiences provided a foundation for his innovative approach to cooking. He opened his London restaurant, Story, at the age of 26 in 2013. The restaurant quickly gained recognition, earning its first Michelin Star in the same year. Story is known for its narrative-driven cuisine, where dishes tell a story or evoke a memory, often incorporating playful elements, such as a dish inspired by Paddington Bear’s favorite snack, and deep personal connections, like the ‘candle’ dish which references his father’s childhood.
In the years following its opening, Restaurant Story continued to evolve, eventually securing a second Michelin Star in 2021. This achievement came during a challenging period globally, highlighting the dedication and resilience of Sellers and his team. His cooking style emphasizes a deep understanding of ingredients and a commitment to championing seasonal British produce. Sellers has also expanded his culinary ventures beyond Story, including the opening of Story Cellar in Covent Garden and Dovetale at 1 Hotel Mayfair in 2023. These projects reflect his ongoing pursuit of culinary excellence and innovation.
Throughout his career, Sellers has prioritized fostering a strong team environment, attributing a significant part of his success to their collective effort and shared vision. His philosophy centers on respecting ingredients, adapting with the times, and creating memorable dining experiences that resonate with guests. Beyond his restaurants, he has engaged in various brand partnerships, further extending his influence in the lifestyle and gastronomy sectors, demonstrating his versatility and appeal to a broader audience.
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